Social Media Marketing All-in-One For Dummies. Michelle Krasniak
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Название: Social Media Marketing All-in-One For Dummies

Автор: Michelle Krasniak

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9781119696933

isbn:

СКАЧАТЬ Blog-Specific Metrics Visualizing Video Success Understanding Podcast Metrics Measuring Your Results from Pinterest Comparing Hard and Soft Costs versus Income Chapter 3: Analyzing Twitter Metrics Tracking Website Referrals with Google Analytics Tracking Shortened Links Using Twitter Analytics Using TweetDeck Using Third-Party Twitter Analytics Applications Tracking Account Activity with the Notifications Tab Using the Hashtag as a Measurement Mechanism Calculating the Twitter Follower-to-Following Ratio Chapter 4: Analyzing Facebook Metrics Monitoring Facebook Interaction with Insights Using Page Insights Exploring the Insights Overview and Detail Pages Chapter 5: Measuring Other Social Media Networks Plugging into Social Media Measuring LinkedIn Success Exploring Instagram Insights Chapter 6: Comparing Metrics from Different Marketing Techniques Establishing Key Performance Indicators Comparing Metrics across Social Media Integrating Social Media with Web Metrics Using Advertising Metrics to Compare Social Media with Other Types of Marketing Juxtaposing Social Media Metrics with Other Online Marketing Contrasting Word-of-Web with Word-of-Mouth Chapter 7: Making Decisions by the Numbers Using Metrics to Make Decisions Knowing When to Hold and When to Fold Diagnosing Problems with Social Media Campaigns Fixing Problems Adjusting to Reality

      14  Index

      15  About the Authors

      16  Connect with Dummies

      17  End User License Agreement

      List of Tables

      1 Book 1 Chapter 1TABLE 1-1 Matching Social Media Services to Goals

      2 Book 1 Chapter 2TABLE 2-1 Resources for Business MetricsTABLE 2-2 Social Media Store Solutions Offering Sales StatisticsTABLE 2-3 Lead-Monitoring and CRM Software

      3 Book 1 Chapter 3TABLE 3-1 Top-Level Demo-Geographic Social Groups from Nielsen PRIZMTABLE 3-2 Stage in the Family Life CycleTABLE 3-3 Main Categories Available on Google Trends

      4 Book 1 Chapter 4TABLE 4-1 Calendar SoftwareTABLE 4-2 Social Media Dashboard ResourcesTABLE 4-3 Social Media Policy Resource SitesTABLE 4-4 Legal Resource SitesTABLE 4-5 Brand Sentiment Resources

      5 Book 2 Chapter 1TABLE 1-1 Social Media Marketing ResourcesTABLE 1-2 URL-Snipping ServicesTABLE 1-3 Social E-Commerce Apps, Storefronts, and ResourcesTABLE 1-4 Helpful Monitoring Tools

      6 Book 2 Chapter 2TABLE 2-1 Submission URLs for Key Search EnginesTABLE 2-2 Keyword Selection ResourcesTABLE 2-3 Search Engine and Optimization Resources

      7 Book 2 Chapter 3TABLE 3-1 Search Engine Ranking Services

      8 Book 2 Chapter 4TABLE 4-1 Popular Social-Bookmarking ServicesTABLE 4-2 Popular Social News ServicesTABLE 4-3 Bookmarks for Specific ApplicationsTABLE 4-4 Sources for Social Share Buttons

      9 Book 3 Chapter 2TABLE 2-1 Popular Photo-Sharing Sites

      10 Book 3 Chapter 3TABLE 3-1 Outlining Your Content Inventory on a Spreadsheet

      11 Book 8 Chapter 1TABLE 1-1 Social Network Research URLs

      12 Book 8 Chapter 2TABLE 2-1 Business NetworksTABLE 2-2 Vertical Market Social NetworksTABLE 2-3 Demographically and Geographically Stratified SitesTABLE 2-4 Social Networks by Activity TypeTABLE 2-5 Geolocation ServicesTABLE 2-6 Group Coupon and Daily Deal Sites

      13 Book 8 Chapter 4TABLE 4-1 Publicity and PR Resources

      14 Book СКАЧАТЬ