Покупатель на крючке. Руководство по созданию продуктов, формирующих привычки. Нир Эяль
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      Thaler, Richard H., Cass R. Sunstein, and John P. Balz. Choice Architecture. SSRN Scholarly Paper. Rochester, NY: Social Science Research Network. 2 апреля 2010 г. http://papers.ssrn.com/abstract=1583509.

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      Английская аббревиатура ATARI (по первым буквам “A Hook: Trigger, Action, Reward, and Investment” – «Крючок: триггер, действие, вознаграждение и инвестиция») совпадает с названием игровой приставки, популярной в 1980-х годах.

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      Wood, Wendy, Jeffrey M Quinn, and Deborah A Kashy. “Habits in Everyday Life: Thought, Emotion, and Action.” Journal of Personality and Social Psychology 83, no. 6 (декабрь 2002 г.): 1281–1297.

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      Yin, Henry H., and Barbara J. Knowlton. “The Role of the Basal Ganglia in Habit Formation.” Nature Reviews Neuroscience 7, no. 6 (июнь 2006 г.): 464–476. doi:10.1038/nrn1919.

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      Dickinson, A. & Balleine, B. (2002) The role of learning in the operation of motivational systems. In Gallistel, C.R. (ed.), Stevens’ Handbook of Experimental Psychology: Learning, Motivation, and Emotion. Wiley and Sons, New York, pp. 497–534.

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      “Notes from 2005 Berkshire Hathaway Annual Meeting” Tilson Funds. По состоянию на 12 ноября 2013 г. http://www.tilsonfunds.com/brkmtg05notes.pdf.

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      “Mungerisms: Charlie Munger: Turning $2 Million Into $2 Trillion.” Mungerisms. По состоянию на 12 ноября 2013 г. http://mungerisms.blogspot.com/2010/04/charlie-munger-turning-2-millioninto-2.html.

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      “Candy Crush: So Popular It’s Killing King’s IPO?” Yahoo Finance. По состоянию на 16 декабря 2013 г. http://finance.yahoo.com/blogs/theexchange/candy-crush-so-popular-it-s-smashing-interest-in-an-ipo-160523940.html.

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      “Evernote: ‘The Longer You Use It, the More Likely You Are to Pay’.” CNET. По состоянию на 12 ноября 2013 г. http://news.cnet.com/8301-30685_3-57339139-264/evernote-the-longer-you-use-it-the-more-likely-you-are-to-pay/.

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      Freedman, David H. “Say Hello to Your New Brain.” Inc.com. По состоянию на 14 ноября 2013 г. http://www.inc.com/magazine/201112/evernote-2011-company-of-the-year.html.

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