Построение маркетинга в компании. Практический путеводитель для руководителей и маркетологов. Илья Прокопенко
Чтение книги онлайн.

Читать онлайн книгу Построение маркетинга в компании. Практический путеводитель для руководителей и маркетологов - Илья Прокопенко страница 17

СКАЧАТЬ style="font-size:15px;">      2

      Пивот (от англ. pivot – вращаться) – смена бизнес-модели, продукта или сферы деятельности стартапа.

      3

      Task-менеджер – (англ. task manager) программа для управления задачами и проектами: постановки, контроля, оценки.

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 СКАЧАТЬ