10,000 NOs. Matthew Del Negro
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Название: 10,000 NOs

Автор: Matthew Del Negro

Издательство: John Wiley & Sons Limited

Жанр: Банковское дело

Серия:

isbn: 9781119691853

isbn:

СКАЧАТЬ Fishman, Adventure Photographer, author, What I Know, former Head of Marketing, CAA

       MATTHEW DEL NEGRO

      10,000 NOs

      HOW TO OVERCOME REJECTION ON THE WAY TO YOUR YES

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

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       Library of Congress Cataloging-in-Publication Data is Available:

      ISBN 978-1-119-69182-2 (Hardcover)

      ISBN 978-1-119-69177-8 (ePDF)

      ISBN 978-1-119-69185-3 (ePub)

      Cover Design: Wiley

      Cover Image: © Corey Nickols

       Donovan and Bronwyn, may you never let the critic count

       Everyone else, for helping and encouraging me to keep going

      I had coffee recently with a very successful documentary filmmaker friend. The feature documentary he made a few years ago won the Sundance Film Festival documentary competition and sold for a lot of money. The next one he made was also quite lucrative, which is no easy feat for a documentary film. His most recent film, however, did not immediately find worldwide distribution the way the others had, so he reached out to me to share the news and talk through his frustrated feelings on the matter. When I realized the intent of his coffee meeting request I said, “Wow, I guess I really am a Rejection Expert, huh?” He laughed before explaining that he hadn't called me because of my own punishing track record. It was just that his very supportive wife, who is not in our industry, did not have the comparable experience of seeing two years of work deflate in front of her eyes due to the changing tides of opinion. And his fellow documentary filmmaker friends were somewhat in competition with him, so they might not completely commiserate. It was at this point that I fully realized the need for this book.

      Author Malcolm Gladwell proposed that people only become experts in a field after they've dedicated themselves to it for 10,000 hours. I agree with him. But I've also pondered the ability and practice of withstanding the word “no.” What defines my career, or anyone's for that matter, is the way I have chosen to react to constant rejection, perceived failures, and “lucky breaks” that have fallen apart due to forces outside of my control. That type of reaction, both when it was admirable and when it was embarrassingly petty, is what most people would call attitude, outlook, or perspective. For all of us, our ability to persevere is derived from a combination of innate instincts embedded deep in our DNA and lessons from the major influences and influencers in our lives, including our parents, teachers, coaches, bosses, friends, siblings and so many others. It is our choice to seek out others who strengthen our resilience, as well as situations that test it, or to gravitate toward smaller-minded people who wish to keep us where they are or where they think we should be rather than encouraging our growth and challenging their own self-imposed limits.