Media Effects. James Shanahan

Чтение книги онлайн.

СКАЧАТЬ rest of the book, we’ll pursue the following outline. Chapter 2 will put forth the differences that will be involved in what I term the “narrative” perspective. The roots of media effects theory in persuasion will be examined, along with the intellectual and scholarly background that can help us move forward. In chapter 3 we will take up the question of the impact of mediated violence, which became the archetypical issue around which media effects debates revolved. In addition to the many studies focusing on the imitative aspects of media violence, we look at a prominent research approach that brought in a narrative perspective. In chapter 4 we look at the role of media and social representation. The question of how media highlights majorities and deselects minorities in its presentation is an interesting way to examine the socially constructive power of media narratives. In chapter 5, we look at whether media play a role in social control. The chapter hearkens back to old ideas about propaganda, but with newer angles and some fresher results. Chapter 6 examines what is happening with media effects theory in the new media environment. We look at whether traditional theories can explain media that have moved on from their legacy formats, or whether something additional is needed. Finally, in chapter 7, we have an epilogue that brings us back full circle to the question of whether narrative adds something new to the media effects picture, and takes on the question of media effects, big or small.

Notes

1 US violent crime rates were 363.5 per 100,000 in 1970; in 2000 they were 506. The additional 142.5 crimes per 100,000 amounts to about a 0.14 percentage point difference in the chances of victimization. More recent numbers are almost back to where they were in 1970: 382.9 in 2017. Source: FBI Uniform Crime Reports. 2 https://www.pulitzer.org/winners/denver-post 3 The Project Gutenberg eBook, Frank Merriwell’s Backers, by Burt L. Standish http://www.gutenberg.org/files/39433/39433-h/39433-h.htm#CHAPTER_I 4 Katz and Katz, in the above-cited paper, mentioned some useful but not much developed ideas in this regard, particularly in regard to cultivation theory, to be discussed below.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

/9j/4AAQSkZJRgABAQEBLAEsAAD/7R62UGhvdG9zaG9wIDMuMAA4QklNBAQAAAAAADscAVoAAxsl RxwBWgADGyVHHAIAAAIAABwCUAAJbndlaHJrYW1wHAIFABE5NzgxNTA5NTM1Nzc0LnBkZgA4QklN BCUAAAAAABDp8/yF0KNTNvvAuagghaNYOEJJTQQ6AAAAAADlAAAAEAAAAAEAAAAAAAtwcmludE91 dHB1dAAAAAUAAAAAUHN0U2Jvb2wBAAAAAEludGVlbnVtAAAAAEludGUAAAAAQ2xybQAAAA9wcmlu dFNpeHRlZW5CaXRib29sAAAAAAtwcmludGVyTmFtZVRFWFQAAAABAAAAAAAPcHJpbnRQcm9vZlNl dHVwT2JqYwAAAAwAUAByAG8AbwBmACAAUwBlAHQAdQBwAAAAAAAKcHJvb2ZTZXR1cAAAAAEAAAAA Qmx0bmVudW0AAAAMYnVpbHRpblByb29mAAAACXByb29mQ01ZSwA4QklNBDsAAAAAAi0AAAAQAAAA AQAAAAAAEnByaW50T3V0cHV0T3B0aW9ucwAAABcAAAAAQ3B0bmJvb2wAAAAAAENsYnJib29sAAAA AABSZ3NNYm9vbAAAAAAAQ3JuQ2Jvb2wAAAAAAENudENib29sAAAAAABMYmxzYm9vbAAAAAAATmd0 dmJvb2wAAAAAAEVtbERib29sAAAAAABJbnRyYm9vbAAAAAAAQmNrZ09iamMAAAABAAAAAAAAUkdC QwAAAAMAAAAAUmQgIGRvdWJAb+AAAAAAAAAAAABHcm4gZG91YkBv4AAAAAAAAAAAAEJsICBkb3Vi QG/gAAAAAAAAAAAAQnJkVFVudEYjUmx0AAAAAAAAAAAAAAAAQmxkIFVudEYjUmx0AAAAAAAAAAAA AAAAUnNsdFVudEYjUHhsQHLAAAAAAAAAAAAKdmVjdG9yRGF0YWJvb2wBAAAAAFBnUHNlbnVtAAAA AFBnUHMAAAAAUGdQQwAAAABMZWZ0VW50RiNSbHQAAAAAAAAAAAAAAABUb3AgVW50RiNSbHQAAAAA AAAAAAAAAABTY2wgVW50RiNQcmNAWQAAAAAAAAAAABBjcm9wV2h

СКАЧАТЬ