Название: Selling With Noble Purpose
Автор: Lisa Earle McLeod
Издательство: John Wiley & Sons Limited
Жанр: Маркетинг, PR, реклама
isbn: 9781119700890
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Praise for Selling with Noble Purpose
“McLeod combines a wealth of field experience with unique insights to drive revenue.”
Marshall Goldsmith
#1 Leadership Thinker in the World (Thinkers50—Harvard Business Review)
“If you sell based on a deep mission and purpose, revenue will follow. As Lisa Earle McLeod explains in this remarkable book, you have to start with how to change another life … then work back from that purpose.”
Tom Rath
Author of StrengthsFinder 2.0
“Lisa McLeod is the expert in sales leadership. McLeod has coached top‐tier sales teams at Apple, Kimberly‐Clark, and Procter & Gamble, where we both began our careers. She shows you what it takes to drive growth.”
Jim Stengel
Former Chief Global Marketing Officer, Procter & Gamble
Author of Grow
“Selling with Noble Purpose is eminently practical. I strongly recommend it for any leader or salesperson. McLeod is right about the big picture and gets down to the nitty‐gritty of how to make it happen.”
Steve Denning
Forbes
“Follow McLeod's teaching and—not only will you be hugely more financially successful—you'll LOVE what you're doing even more!”
Bob Burg
Author of The Go‐Giver and Endless Referrals
selling with noble purpose
How to Drive Revenue and Do Work That Makes You Proud