Selling With Noble Purpose. Lisa Earle McLeod
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Название: Selling With Noble Purpose

Автор: Lisa Earle McLeod

Издательство: John Wiley & Sons Limited

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 9781119700890

isbn:

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      “McLeod combines a wealth of field experience with unique insights to drive revenue.”

       Marshall Goldsmith

      #1 Leadership Thinker in the World (Thinkers50—Harvard Business Review)

      “If you sell based on a deep mission and purpose, revenue will follow. As Lisa Earle McLeod explains in this remarkable book, you have to start with how to change another life … then work back from that purpose.”

       Tom Rath

      Author of StrengthsFinder 2.0

      “Lisa McLeod is the expert in sales leadership. McLeod has coached top‐tier sales teams at Apple, Kimberly‐Clark, and Procter & Gamble, where we both began our careers. She shows you what it takes to drive growth.”

       Jim Stengel

       Former Chief Global Marketing Officer, Procter & Gamble

      Author of Grow

      “Selling with Noble Purpose is eminently practical. I strongly recommend it for any leader or salesperson. McLeod is right about the big picture and gets down to the nitty‐gritty of how to make it happen.”

       Steve Denning

       Forbes

       Bob Burg

      Author of The Go‐Giver and Endless Referrals

      How to Drive Revenue and Do Work That Makes You Proud

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