Media Selling. Warner Charles Dudley

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СКАЧАТЬ Data, Observations, and Insights Research Data Big Data Insights Data: Tools and Processes for Insight Collecting and Categorizing: A Process Plan Building Insights Solutions, Not Campaigns References

      15  11 Educating The Elephant and the Rider Educating One‐on‐One Educating Groups References

      16  12 Proposing Proposals AI and Proposals

      17  13 Negotiating and Closing Negotiating The Negotiating and Closing Process Putting It All Together: Create a Negotiating and Closing Plan References

      18  14 Customer Success Pre‐Digital‐Era Selling Selling an Intangible Service Digital‐Era Service Service Design References

      19  15 Marketing The Era of Marketing that Provided Meaning The Era of Participation and Collaboration Marketing Marketing 4.0 Big Data Summary References

      20  16 Advertising What is Advertising? National Advertising Local Advertising References

      21  17 Programmatic Marketing and Advertising What is Programmatic? Why Programmatic? The Problem The Stakeholders The History of Programmatic References

      22  18 Measuring Advertising Introduction The Job of Media Salespeople Media Research Digital Measurement Services The Top Five Questions Measurement Cannot Answer References

      23  19 Selling Digital and Cross‐Platform Advertising The Landscape of Digital Advertising Digital Marketing Agencies References

      24  20 Google and Search A Brief History of the Google Ad Auction The Search Auction Search Advertising Technologies

      25  21 Facebook and Social Media Facebook Twitter YouTube YouTube facts Reddit Snapchat and TikTok Pinterest LinkedIn The Future of Sales Jobs in Social Media References

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