LinkedIn Profile Optimization For Dummies. Donna Serdula

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      1 Chapter 10TABLE 10-1 Career Template

      2 Chapter 14TABLE 14-1 List of Interesting Influencers

      1 Chapter 1FIGURE 1-1: A job search profile.FIGURE 1-2: A sales and prospecting profile.

      2 Chapter 2FIGURE 2-1: The search drop-down list suggests results for you.FIGURE 2-2: Search results for the keywords “Customer Success Manager.”FIGURE 2-3: People search filters.FIGURE 2-4: An optimized search result versus an unoptimized result.FIGURE 2-5: Add text to WordArt.com to create a word cloud.FIGURE 2-6: Here's what a word cloud looks like.FIGURE 2-7: LinkedIn’s job postings provide skill suggestions.FIGURE 2-8: Underline keywords in job descriptions.FIGURE 2-9: Remember to write down your keywords!FIGURE 2-10: Don’t overstuff your profile with keywords; use them strategically...FIGURE 2-11: There is a clear structure to your LinkedIn network.

      3 Chapter 3FIGURE 3-1: The Skills & Endorsements section.FIGURE 3-2: Where to add your skills.FIGURE 3-3: Click the pencil icon to go into edit mode.FIGURE 3-4: Drag and drop skills to arrange them in your desired order.FIGURE 3-5: Click the Take Skill Quiz button to prove your knowledge.FIGURE 3-6: Hiding an endorsement is as easy as switching it off.FIGURE 3-7: Opt out of endorsements completely.FIGURE 3-8: Endorsing a connection during a visit to her LinkedIn profile.FIGURE 3-9: Order of recommenders by importance.FIGURE 3-10: LinkedIn’s recommendation request form.FIGURE 3-11: Removing a recommendation from your profile.FIGURE 3-12: Providing a recommendation.FIGURE 3-13: Filling out the recommendation form.

      4 Chapter 4FIGURE 4-1: A newsfeed notification of a job change.FIGURE 4-2: Turning off update alerts.FIGURE 4-3: Edit this section to stop competitors from showing up on your Linke...FIGURE 4-4: Customize your public profile URL.FIGURE 4-5: You can control how your profile appears outside of LinkedIn.FIGURE 4-6: Click the pencil icon to edit your URL.FIGURE 4-7: Using LinkedIn’s QR code to connect.FIGURE 4-8: Scan my QR code and follow me on LinkedIn.FIGURE 4-9: Your profile strength meter rates the effectiveness/robustness of y...FIGURE 4-10: The “People you may know” section suggests profile connections.FIGURE 4-11: To send a personal connection invitation, you need to go to that p...FIGURE 4-12: Customizing your connection request.

      5 Chapter 5FIGURE 5-1: Editing your name.FIGURE 5-2: Choosing your location.FIGURE 5-3: Getting location and industry into edit mode.FIGURE 5-4: Turning on Open to New Opportunities.FIGURE 5-5: The Job Preferences dialog box.FIGURE 5-6: Choosing your industry by scrolling through the drop-down list.FIGURE 5-7: Sending feedback to LinkedIn.FIGURE 5-8: The Contact Information section expanded on your desktop.FIGURE 5-9: List of email addresses associated with your LinkedIn account.FIGURE 5-10: An empty website section.FIGURE 5-11: This is how an optimized website section appears in edit mode.

      6 Chapter 6FIGURE 6-1: A good headshot photographer knows how to market and promote you in...FIGURE 6-2: A catch light makes the eyes in the right image pop more than those...FIGURE 6-3: The good, the bad, and the ugly of photography studio backdrops. Le...FIGURE 6-4: Resizing a profile picture in Microsoft Paint.FIGURE 6-5: Uploading your new profile picture.FIGURE 6-6: Changing the visibility options of your LinkedIn profile picture.

      7 Chapter 7FIGURE 7-1: The default headline versus an optimized headline.FIGURE 7-2: The middle profile pops because of the symbols in the headline.FIGURE 7-3: Here are the symbols you can copy and paste from my profile.FIGURE 7-4: What happens when a symbol doesn’t display.

      8 Chapter 8FIGURE 8-1: Looking at just the background photo you immediately get an idea of...FIGURE 8-2: An example of a gorgeous background image as inspiration.

      9 Chapter 9FIGURE 9-1: Enabling the Open Profile feature.FIGURE 9-2: Enabling the Open for Business feature.FIGURE 9-3: How Open for Business appears in a search results listing.FIGURE 9-4: How Open for Business appears on the LinkedIn profile page.FIGURE 9-5: Select the location you are interested in working.FIGURE 9-6: How it looks when you show everyone your interest in new job opport...

      10 Chapter 10FIGURE 10-1: Experiences nested under one company name.FIGURE 10-2: An example of how a recent graduate might combine summer positions...

      11 Chapter 11FIGURE 11-1: A completed experience.FIGURE 11-2: Getting a company logo to show on your LinkedIn profile.FIGURE 11-3: The company page shows how you are connected to a company’s employ...FIGURE 11-4: Creating a company’s LinkedIn page.FIGURE 11-5: Click the pencil icon to edit an experience.FIGURE 11-6: Adding multimedia files.FIGURE 11-7: Adding a description to a work sample media file.

      12 Chapter 12FIGURE 12-1: Getting into edit mode of your About section.FIGURE 12-2: Use symbols to dress up your profile.FIGURE 12-3: The hack that lets you format text in your LinkedIn profile.FIGURE 12-4: Only format small sections of text.

      13 Chapter 13FIGURE 13-1: Adding educational background and experience information to the Ed...FIGURE 13-2: Adding multimedia work samples to your education.FIGURE 13-3: Reordering the schools in your Education section.FIGURE 13-4: Changing how education is displayed on your profile’s intro card.FIGURE 13-5: Adding a certificate to the Licenses & Certifications section.FIGURE 13-6: A completed Volunteer section.FIGURE 13-7: Add additional sections to your profile.FIGURE 13-8: Adding an organization membership.FIGURE 13-9: Adding a project to the Projects area.FIGURE 13-10: Adding a book to the Publications section.FIGURE 13-11: Adding a patent to the Patents section.FIGURE 13-12: Adding a course to the Courses section.FIGURE 13-13: Creating a profile in another language.

      14 Chapter 14FIGURE 14-1: The LinkedIn Groups you belong to appear near the bottom of your p...FIGURE 14-2: A breakdown of the LinkedIn Groups you should join.FIGURE 14-3: LinkedIn recommends groups you might be interested in.FIGURE 14-4: Choosing from the filtered drop-down list.FIGURE 14-5: Going through group search results.FIGURE 14-6: Leaving a LinkedIn Group.FIGURE 14-7: Stopping all those group emails from deluging your inbox.FIGURE 14-8: Changing the visibility of group logos on your profile.FIGURE 14-9: Connecting with an Influencer.FIGURE 14-10: Following Influencers is as easy as clicking a plus ( + ) sign.

      15 Chapter 15FIGURE 15-1: The Articles & Activity section on your profile.FIGURE 15-2: Improving your LinkedIn feed.FIGURE 15-3: Listing of recommended hashtags.FIGURE 15-4: The Start a Post text box.FIGURE 15-5: Tagging a person in a post.FIGURE 15-6: Comments and view information on the post.FIGURE 15-7: LinkedIn Analytics page with View information.FIGURE 15-8: Reacting to a post.FIGURE 15-9: Publishing a long-form post.

      16 Chapter 16FIGURE 16-1: Viewing the public version of your profile.FIGURE 16-2: How people not logged in to LinkedIn see your profile.FIGURE 16-3: The Dashboard is where you see your profile’s stats.FIGURE 16-4: Free and premium stats.FIGURE 16-5: Benchmarking worksheet.FIGURE 16-6: Toggle to Yes to share profile changes.FIGURE 16-7: Creating a status update.FIGURE 16-8: Messaging connections.FIGURE 16-9: Add your LinkedIn profile URL to other social media channels.FIGURE 16-10: Choose to be visible on LinkedIn!FIGURE 16-11: How the premium badge displays.FIGURE 16-12: Sales Navigator has a different look than LinkedIn.com.

      17 Chapter 19FIGURE 19-1: Import your address book to add additional contacts.FIGURE 19-2: LinkedIn displays the profile matches based on email addresses in ...FIGURE 19-3: LinkedIn displays the people who are not on LinkedIn that you can ...FIGURE 19-4: Click Connect to send a personalized connection request.

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