Designing a World-Class Architecture Firm. Patrick MacLeamy

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СКАЧАТЬ by buying other firms when you have the money and need instant credibility.

      2 Expand by growing project offices into branch offices, when you don't have the money, but have plenty of time to establish credibility.

      3 Establish just a marketing office in a new city, when you don't have the money—or a project—to break in there.

      4 Remember that sometimes the best design solution comes from second chances—or comes from an underling.

      5 Work to win a high profile commission early in your company's development, for the good press and national reputation it can spark.

Notes

      1 1 Walter McQuade and Paul Grotz, Architecture in the Real World: The Work of HOK (New York: H.N. Abrams, 1985), p. 34.

      2 2 Cathy Sivek, “An Interview with Gyo Obata, FAIA, Founding Partner of Global Architectural Firm HOK,” p. 2, ArchitectureSchools.com, February 2, 2006. Accessed April 21, 2019. http://architectureschools.com/resources/an-interview-with-Obata-obata-faia-founding-partner-of-global-architectural-firm-hok.

      3 3 McQuade and Grotz, 44.

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