Oversubscribed. Daniel Priestley
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Название: Oversubscribed
Автор: Daniel Priestley
Издательство: John Wiley & Sons Limited
Жанр: Экономика
isbn: 9780857088260
isbn:
291 308
292 309
293 310
294 311
“For the last 30 years I've worked on some of the world's largest events, from mass participation running and cycling events to the Olympics. It's always a challenge to get a big event to engage with a large audience – this is one of the few books I've ever seen that distills powerful ideas and strategies that I know have an impact.”
Chris Robb, CEO and founder of Spectrum
Worldwide and CycleAsia
“This book contains powerful ingredients and delicious recipes for succeeding in your business. Savour it!”
Pete Evans, chef, health coach, entrepreneur
“After building an international retail business in three countries with over 1,000 locations I understand the pressure businesses are under to grow and scale. This book is perfect for an entrepreneur, leader or marketing manager to perform at their best.”
Julia Langkraehr, founder of Retail Profile Europe Ltd,
Bold Clarity Ltd and international speaker
“I've launched and sold over $5 billion worth of products and I know that successful product sales requires a unique approach. This book shares ideas that will increase your sales and scale your business.”
Kevin Harrington, celebrity entrepreneur
(Original shark on Shark Tank)
“I read Oversubscribed and found myself nodding and reflecting upon success stories that I know or have been a part of. Principles that would take a decade to learn through trial and error are spelled out clearly in this book. Daniel Priestley continues to cement his position as one of the most perceptive, influential, and also, entrepreneurial commentators on the planet.”
Andrew Griffiths, Australia's number one business author, Inc.com featured columnist, CBS entrepreneurial advisor
OVERSUBSCRIBED
HOW TO GET PEOPLE LINING UP TO DO BUSINESS WITH YOU
SECOND EDITION
DANIEL PRIESTLEY
This second edition first published 2020 © 2020 Daniel Priestley.
Edition History John Wiley & Sons Ltd (1e, 2015)
Registered office John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom
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Library of Congress Cataloging‐in‐Publication Data
Names: Priestley, Daniel, author.
Title: Oversubscribed : how to get people lining up to do business with you / Daniel Priestley.
Description: Second edition. | Chichester, West Sussex, United Kingdom : Wiley‐Capstone, 2020. | Includes index.
Identifiers: LCCN 2019057709 (print) | LCCN 2019057710 (ebook) | ISBN 9780857088253 (paperback) | ISBN 9780857088277 (adobe pdf) | ISBN 9780857088260 (epub)
Subjects: LCSH: Marketing. | Customer relations. | Small business—Growth.
Classification: LCC HF5415 .P65927 2020 (print) | LCC HF5415 (ebook) | DDC 658.8—dc23
LC record available at https://lccn.loc.gov/2019057709
LC ebook record available at https://lccn.loc.gov/2019057710
Cover Design: Wiley
Cover Image: © Photobank gallery/Shutterstock
For my wonderful and supportive wife, Aléna. And for our delightful children, Alexander, Ethan and Isla.
INTRODUCTION
There are restaurants that people line up for. There are products that you must preorder months in advance. There are tickets that sell out on the day they are released. There are stocks that go roaring up in value right after they float. There are cars that were bought before they were built and properties that sell off the plan when they are nothing more than a set of drawings. There are consultants who are booked six months in advance and hair stylists who charge ten times more than others. There's furniture you can't buy, only preorder, and bottles of wine that are purchased while their grapes are still hanging on the vine.
There are people who don't chase clients. Clients chase them.
In a world of endless choices, why does this happen? Why do people line up, СКАЧАТЬ