Social Media Marketing For Dummies. Shiv Singh

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      1 Chapter 3TABLE 3-1 Notable Online Firestorms

      2 Chapter 5TABLE 5-1 Brand versus SMM Voice

      1 Chapter 1FIGURE 1-1: Facebook is just one example, albeit the largest, of the many media...FIGURE 1-2: The Mercedes-Benz Take The Wheel campaign.FIGURE 1-3: The Edmunds car view website.FIGURE 1-4: YouTube.FIGURE 1-5: An eBay placement ad on YouTube.FIGURE 1-6: Advertising on CNN.FIGURE 1-7: Tide’s Loads of Hope.FIGURE 1-8: Causes.com.

      2 Chapter 2FIGURE 2-1: Blogs on The New York Times website.FIGURE 2-2: The Well.FIGURE 2-3: Hulu.FIGURE 2-4: Blog Search Engine.FIGURE 2-5: TweetDeck.FIGURE 2-6: Google Trends.FIGURE 2-7: Boardreader.FIGURE 2-8: AOL Video.FIGURE 2-9: Google Alerts.FIGURE 2-10: Twilert.FIGURE 2-11: SurveyMonkey.FIGURE 2-12: BlitzLocal.

      3 Chapter 3FIGURE 3-1: A marketing funnel.FIGURE 3-2: Does your orange juice video belong here?FIGURE 3-3: One of Apple’s RSS feeds.FIGURE 3-4: Gap.com recommends a shirt based on what’s in the customer’s shoppi...FIGURE 3-5: The home page of Get Satisfaction.

      4 Chapter 4FIGURE 4-1: Nike+ Running Monitor on Facebook.FIGURE 4-2: Savvy Auntie.FIGURE 4-3: Ford’s Facebook page.FIGURE 4-4: George Colony’s Forrester blog.FIGURE 4-5: Walmart Moms.

      5 Chapter 5FIGURE 5-1: The Zappos customer service Twitter feed.FIGURE 5-2: LinkedIn post.FIGURE 5-3: Scott Monty’s Twitter feed.FIGURE 5-4: IBM’s social media standards.

      6 Chapter 7FIGURE 7-1: Quantcast.FIGURE 7-2: Followerwonk.FIGURE 7-3: Coca-Cola website crash sign.FIGURE 7-4: YouTube’s sort function.FIGURE 7-5: An example of Instagram’s mobile app home page.FIGURE 7-6: CafeMom.

      7 Chapter 8FIGURE 8-1: Search in Facebook for productivity apps.FIGURE 8-2: PBS Kids offers a giveaway on Facebook.FIGURE 8-3: A Facebook event.FIGURE 8-4: Facebook Login.

      8 Chapter 9FIGURE 9-1: The TweetDeck website.FIGURE 9-2: Promoted Accounts on the Twitter home page.FIGURE 9-3: Promoted tweets in Twitter search results.FIGURE 9-4: Promoted Trends on Twitter.

      9 Chapter 10FIGURE 10-1: Khan Academy is a customized YouTube channel.FIGURE 10-2: Tagging displayed on a video clip.FIGURE 10-3: The Old Spice guy video.FIGURE 10-4: The Dove Portraits video.FIGURE 10-5: A home page ad on YouTube.

      10 Chapter 11FIGURE 11-1: The LinkedIn home page.FIGURE 11-2: Choosing an open or closed group.

      11 Chapter 12FIGURE 12-1: Cartier on Instagram.FIGURE 12-2: Icons at the bottom of the mobile device’s screen.FIGURE 12-3: Instagram blog.FIGURE 12-4: Warby Parker on Instagram.FIGURE 12-5: Warby Parker’s Buy a Pair, Give a Pair program shows how children ...

      12 Chapter 13FIGURE 13-1: The Snapchat interface.

      13 Chapter 14FIGURE 14-1: Categories on Pinterest.FIGURE 14-2: Creating a board on Pinterest.FIGURE 14-3: Martha Stewart on Pinterest.FIGURE 14-4: L.L.Bean on Pinterest.FIGURE 14-5: Editing your board to add pinners.FIGURE 14-6: Cover picture and title of a board.FIGURE 14-7: The Sony home page on Pinterest.FIGURE 14-8: A Promoted Pin.

      14 Chapter 15FIGURE 15-1: Signing up for Tumblr.FIGURE 15-2: Choosing to edit appearance.FIGURE 15-3: IBM categories on Tumblr.FIGURE 15-4: Adding an extension to your browser.FIGURE 15-5: The Tumblr blog dashboard.FIGURE 15-6: Menu options.FIGURE 15-7: Your media options.FIGURE 15-8: Posting an audio on Tumblr.FIGURE 15-9: The post stream of a Tumblr blog.FIGURE 15-10: Scheduling a post.FIGURE 15-11: Who follows you?FIGURE 15-12: Recommended blogs.

      15 Chapter 16FIGURE 16-1: Searching top publications on Medium with Smedian.FIGURE 16-2: Larry Kim’s profile on Medium.FIGURE 16-3: One of Buffer’s profiles on Medium.FIGURE 16-4: Searching for subreddits about digital marketing.FIGURE 16-5: Snoopsnoo.FIGURE 16-6: TrackReddit.FIGURE 16-7: Guesse’s #InMyDenim challenge.

      16 Chapter 17FIGURE 17-1: The Zipcar home page.FIGURE 17-2: Millennial Marketing’s research on Millennials.FIGURE 17-3: Target and Jockey launch the Jockey Generation line.FIGURE 17-4: Birchbox subscription service home page.

      17 Chapter 18FIGURE 18-1: Buzzsumo influencer search page.FIGURE 18-2: Social media share functionality in use on a blog.FIGURE 18-3: The Facebook Live home page.

      18 Chapter 19FIGURE 19-1: The Unilever flash briefing for Hellman’s Mayonnaise.FIGURE 19-2: The Estee Lauder Google Action for Ask Liv.FIGURE 19-3: Flash Briefings instructions.FIGURE 19-4: Google Action instructions.

      19 Chapter 20FIGURE 20-1: Enabling Messenger.FIGURE 20-2: Staples chatbot.FIGURE 20-3: Sephora appointment bot.FIGURE 20-4: Casper’s Insomnobot3000.

      20 Chapter 21FIGURE 21-1: The Mars website.FIGURE 21-2: The Content Marketing Institute displays its social media links.FIGURE 21-3: Products for sale link on the Anthropologie website.FIGURE 21-4: Amazon customer reviews.FIGURE 21-5: Salesforce Trailblazer Community.FIGURE 21-6: GetFeedback.

      21 Chapter 22FIGURE 22-1: Chase Freedom Million Dollar Sweepstakes.FIGURE 22-2: The official Zappos Twitter feed.FIGURE 22-3: The Intuit Quickbooks Community.

      22 Chapter 23FIGURE 23-1: The myriad of mobile devices: DeviceAtlas.FIGURE 23-2: The paths through the mobile channel.FIGURE 23-3: ACS accepting donations using SMS.

      23 Chapter 24FIGURE 24-1: EveryoneSocial home page.FIGURE 24-2: Oktopost home page.FIGURE 24-3: Agorapulse home page.FIGURE 24-4: Wikipedia, the mother of all wikis.

      24 Chapter 25FIGURE 25-1: Evergage home page.FIGURE 25-2: Dynamic Yield home page.FIGURE 25-3: Monetate home page.