Luxury Brand Management in Digital and Sustainable Times. Michel Chevalier
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Название: Luxury Brand Management in Digital and Sustainable Times

Автор: Michel Chevalier

Издательство: John Wiley & Sons Limited

Жанр: Зарубежная деловая литература

Серия:

isbn: 9781119706304

isbn:

СКАЧАТЬ The Communication ChainFigure 9.3 The Consumer Decision JourneyFigure 9.4 Example of Thomas Brand's Digital Dashboard (2018)Figure 9.5 The World's Most-Used Social Media.Figure 9.6 Initial Organization of Thomas E-commerce Activities

      7 Chapter 10Figure 10.1 The Brand's Worldwide Presence

      8 Chapter 11Figure 11.1 The Store as the Most Complete Experience for Virtual and Real B...

      9 Chapter 12Figure 12.1 Four Types of Consumer Attitudes with Respect to Sustainability....Figure 12.2 Components of Brand Authenticity as the Quality of a Relationshi...

      10 Appendix AFigure A.1 Sasin Two LogosFigure A.2 The Nonagon Structuring Sasin's Brand EthicsFigure A.3 The Nonagon Structuring Sasin's Brand Ethics (details)

      Guide

      1  Cover

      2 Table of Contents

      3  Begin Reading

      Pages

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      50  СКАЧАТЬ