Manager or coward? Lead radically & win. Simone Janson
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      Introduction: How this book supports you

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      Lean Start-Up Method: Radical Innovations

      // By Eric Ries

      Comprehensive restructuring is a tightrope in imported companies. On the one hand, the company has a considerable customer base, which expects an excellent service, as well as investors who expect a steady or growing return. How do you handle this?

      Sustainable growth is only possible through innovation

      The period of time in which a company can maintain market leadership with some reliability in order to use its previous innovations is shrinking, and therefore even those who are firmly rooted are forced to invest in new innovations.

      The only sustainable way to long-term economic growth is to set up an “innovation forge” that uses lean startup techniques to continuously produce disruptive innovations. Scott Cook, founder of the Intuit software company, said: “The problems are not with the teams or entrepreneurs. They are excited about the opportunity to bring their baby to the market quickly. They are excited about the opportunity to get approval from customers rather than pinstripe suit wearers. The real problem is top and middle management. There are many executives who owe their success to analysis. They think they are analysts and their job is to plan, analyze and have a plan at all. ”

      StartUp methods in established companies

      In other words, established companies must find out what Scott Cook discovered 1983, but on an industrial scale and with a leadership coherence firmly rooted in the traditional management culture.

      The ever-unorthodox Cook wanted me to give these ideas a litmus test, СКАЧАТЬ