Presenting. Martin Manser
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Название: Presenting
Автор: Martin Manser
Издательство: HarperCollins
Жанр: Зарубежная деловая литература
isbn: 9780007358854
isbn:
Time spent planning the order of your presentation helps you stay in control.
The words you say are the single most important part of your presentation. You need to work hard at the verbal content, varying your style and choosing your words carefully to keep your message simple and clear. Here is practical advice on planning the beginning, middle and end of your speech, and working out a title for the presentation.
Start preparing your presentation, making sure that your material is not complicated and will not demand too much of your audience. The audience is more likely to take in your information and enjoy your presentation if you keep it simple.
• Identify your key messages. Think about what is the overriding point of what you are trying to say and break that down into a few (three to five) key messages. If you include more, you risk overloading your presentation. Less is more.
case study Emily’s talks on English grammar were too long. It was as if she were trying to communicate everything she knew on the subject. Gradually, Emily learnt that less is more. Her audience weren’t looking for a reference-book “give us all the 50 things you know” approach, but Emily’s personal appreciation of a subject: her own point of view on it. As she selected material that was appropriate to the audience and worked at expressing herself more simply, she gained happier, more responsive audiences.
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