Battle of the Titans: How the Fight to the Death Between Apple and Google is Transforming our Lives. Fred Vogelstein

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      Rubin was surprised and thrilled about Google’s decision to buy his company. “At Danger we had a great niche product [the Sidekick] that everyone loved. But I wanted to get beyond niche and make a mass-market product,” he said. And no company was more mass-market than Google. When reflecting on those days, he likes to tell a before-and-after story about a presentation he gave to phone maker Samsung in Seoul:

      I walk into the boardroom with my entire team—me and six people. Then twenty executives walk in and stand on the other side of the table in the boardroom. We’re sitting down because I wasn’t accustomed to Asian culture and whatnot at the time. Their CEO walks in. Everyone sits only after he sits, like a military tribunal. Then I go into pitch mode. I pitch the whole Android vision to them like they are a venture capitalist. And at the end and I am out of breath, with the whole thing laid out … there is silence. Literally silence, like there are crickets in the room. Then I hear whispering in a nonnative language, and one of the lieutenants, having whispered with the CEO, says, “Are you dreaming?” The whole vision that I presented, their response was “You and what army are going to go and create this? You have six people. Are you high?” is basically what they said. They laughed me out of the boardroom. This happened two weeks before Google acquired us. The next day [after the acquisition was announced] a very nervous lieutenant of the CEO calls me up and says, “I demand we meet immediately to discuss your very, very interesting proposal that you gave us [when you were in Seoul].”

      Because of Google, Rubin no longer had to worry about running out of money and having potential vendors and customers not return his calls. But after the euphoria of the acquisition wore off, it became clear that even at Google getting Android off the ground was going to be one of the hardest things Rubin had undertaken in his life. Just navigating Google itself was initially a challenge for Rubin and his team. There was no hard-and-fast org chart, as in other companies. Every employee seemed right out of college. And the Google culture, with its famous “Don’t be evil” and “That’s not Googley” sanctimony, seemed weird for someone such as Rubin, who had already been in the workplace twenty years. He couldn’t even drive his car to work because it was too fancy for the Google parking lot. Google was by then filled with millionaires who had gotten rich on the 2004 IPO. But in an effort to preserve Google’s brand as a revolutionary company with a revolutionary product—the anti-Microsoft—all cars fancier than a 3 Series BMW were banned. During this period Brin and Page—now worth more than $5 billion apiece—famously drove Priuses to work. That meant Rubin’s Ferrari was not allowed.

      Rubin also had to adjust to no longer being the boss. He ran Google’s Android division, but even by the end of 2005 that was only about a dozen people in a corporation with fifty-seven hundred. But Google clearly didn’t treat Android like any of its many other small acquisitions. In those the founders rarely stayed, quickly discovering that actually working at Google was frustrating. Google often bought companies just to test out a new technology and/or hire talented engineers, but without a clear game plan. Page didn’t want Rubin to become frustrated like that, and he specifically tasked executives such as Alan Eustace—who helped Page negotiate the purchase of Android—to make sure Rubin felt that he had the access to the people and resources he needed. Google immediately opened its wallet to the tune of $10 million to help Rubin buy necessary software licenses. Schmidt personally helped negotiate some of them. To ensure the secrecy of their project, the Android team was allowed to keep its software code separate from the rest of Google, and inaccessible to anyone without Rubin’s permission. Page gave Rubin the rare privilege of being able to hire his own staff, instead of going through Google’s famously rigorous and lengthy hiring process.

      But all this attention didn’t spare Rubin from having to navigate Google’s wacky politics. For starters, it wasn’t clear to him for a while who Google’s ultimate boss was. Eric Schmidt was the CEO and played a critical role in helping Google deal with its hypergrowth back then. He was also the public face of the company, which he did well and which Page and Brin had much less interest in doing. He had been a CEO before—at Novell—and an executive at Sun Microsystems for fourteen years before that. But Schmidt, who joined Google in 2001, was not a founder as were Page and Brin, which made his true role slightly murkier.

      Officially, the three³³ ran Google as a triumvirate, but Google employees debated about how much power Schmidt actually had—whether Brin and Page called the shots, with Schmidt filling a largely ceremonial role, providing “adult supervision” in Silicon Valley parlance. Schmidt didn’t help with this confusion by describing his job the way a chief operating officer would, not a CEO. In an interview with me in 2004 he said,

      My primary responsibility is making the trains run on time, so I try to make sure that the meetings happen, that all of the functions of a properly running company are in place and people are paying attention. Larry and Sergey have driven the top-level strategy and much of the technology strategy. I contribute by organizing the strategy process, but it’s really their strategy and their technology strategy. And if there is a disagreement among the three of us … we’ll have a significant conversation, and somebody will eventually say yes. A few months later somebody, one of the three, will say, ‘Well, maybe the other guy was actually right.’ So there’s a very healthy respect now between the three of us and it’s a wonderful thing. We’re best friends and we’re very good colleagues.

      Rubin also noted to colleagues that it seemed to him as if Page and Schmidt didn’t completely agree on what Android should become. Schmidt wanted Android to be software only, and for a while he wondered if it should just be low-level software, without fancy graphics or animations. This was Rubin’s original vision: give phone makers and carriers code that runs all phones and applications the same way, but allows them to decide things such as what the opening screen would look like, and what kinds of graphic flourishes each phone would have. Page, however, was more interested in having Google build a phone. “I remember talking to Andy about this,” one Android executive told me. “He said he always made sure never to demonstrate an Android feature to Page without a prototype of the actual hardware it would run on.”

      Then there were legal issues³⁴. Most of Android was open-source software, meaning no one owned it, and the code could be modified by anyone in any way. But not all of it was open source, and Google negotiated licenses for those portions for tens of millions of dollars. Rubin hoped a big chunk of licensed code would come from Sun Microsystems, makers of Java. Sun had spent ten years building Java as an alternative to Microsoft’s Windows. It typically gave the software away for free, on the condition the user didn’t modify it in a major way. Rubin used it for the operating system on the Sidekick, and it was, back then, a widely used language by engineers coming out of top universities. But Android wanted to modify Java more than Sun would allow. No amount of money seemed able to move Sun from this view. Payments as high as $35 million were discussed. This created two problems for Rubin: Without the Java code, Rubin had to spend months of extra time creating a work-around. Second, it infuriated Sun, which believed Google had copied portions of Java to build the work-around. It ultimately became the focus of a messy lawsuit that went to trial in 2012. Google was not held liable, but Sun, now owned by Oracle, is appealing that decision.

      Finally, Rubin had the enormous task of just doing what he’d promised to do: build a mobile phone operating system that carriers and manufacturers would want to use and that software developers in addition to Google would want to write programs for. There certainly was precedent for it. It’s what Bill Gates did to transform the PC industry and become the world’s richest man. Most of us now just assume that any PC we buy will run Microsoft СКАЧАТЬ