Business Writing for the Web. Dan Furman

Чтение книги онлайн.

       Spacing is important: Keep a space between each point. Bullet points lose their “ease of reading” effect when they are crammed together. And when I say “bullet point,” the bullet itself can be anything; squares, diamonds, numbers, etc.

       Important Note: I also use bullets in paragraph form. There’s no rule that says a bullet list needs to be an actual item list. This bullet is a four-sentence paragraph, and that’s just fine. I often bold the first part of it to make it stand out.

       Important Note Continued: Look at Sample 5. These paragraph bullets are actually quite effective at conveying a point and making the text stand out from the rest of the page. The eyes are drawn to a bullet, and the “shortness” of the information says “easy to read,” and as we’ve already discussed, we LIKE easy!

       Bullets can be links. It’s a great way to list services and the like.

       Lastly, don’t overstay your welcome. Unlike subheadings, which I use early and often, I do not overdo it with bullet points. I use them on maybe 60% of the pages I write (not 99%, like I do with subheadings). That’s because I feel the more pages you use bullets on (and the more times you use them on a single page), the less effective they become. If it seems like everywhere you look on your site you see bullet points, that means you probably have too many.