Название: Start & Run a Bed & Breakfast
Автор: Richard Taylor
Издательство: Ingram
Жанр: Экономика
Серия: Start & Run Business Series
isbn: 9781770407220
isbn:
(f) Organized: Perfect hosts are very well organized and conduct their business efficiently, using thoughtfully prepared operating procedures. Their client and business records are well organized, accurate, and neat.
(g) Prepared: Perfect hosts are prepared for all emergencies. They have medical and fire procedures in place, and they are able to carry out those procedures in a calm and orderly manner. In addition, they have back-up plans for operating problems such as power outages, etc.
(h) Communicators: Perfect hosts have excellent verbal and written communication skills. They have systems in place to encourage good communication between them and their customers. They are good listeners.
(i) Informative: Perfect hosts are very well informed about local matters including history of the area, local events, tourist attractions, retail shops, and restaurants. They keep available current copies of all train, bus, and plane schedules.
(j) Motivated: Perfect hosts are self-starters and achievers, and they often set themselves goals and deadlines. They get satisfaction and enjoyment from operating their B&B.
(k) Hard workers: Perfect hosts have excellent work ethics, and they tackle extra duties and work routines with enthusiasm. They maintain their work ethic through proper diet and adequate rest. Their standards are very high, and they maintain those standards.
The skills and qualities that perfect hosts possess help them be successful. These are the same skills and qualities that you should aim for as you plan your own B&B. You may not be able to achieve the same level of perfection as our imaginary hosts, but if you use them as a target — something to aim at — you can greatly improve your chances of success.
4. Skill Assessment
4.1 Why do a skill assessment?
Successful businesses know the value of assessing the skills of their employees. They use the information to target employee training so that their business can continue to grow. As future B&B operators, you will need to document all the skills you will bring to your new business. If other people are going to support you in the running of your B&B, their skills should also be assessed. By doing a skills assessment during the planning stages, you will be able to identify any areas that require improvement.
Nobody is skilled in all aspects of running a B&B. As we said before, nobody is perfect, but if everyone involved in the running of your B&B pools their skills, the overall results can be very good.
In certain highly specialized areas, such as accounting or legal matters, you may decide to seek outside assistance from professionals. You may need them for some start-up advice, or you might want to retain them steadily for continuing help.
Carol and Bob have decided to run their B&B as a team, and since both of them will be sharing the duties, each completed an assessment worksheet separately so that neither influenced the other.
4.2 Do your own skill assessment
Take the time now to complete your own skill assessment. Be absolutely honest about your skills. Don’t try to hide your feelings. All of us have strengths and weaknesses, and we wouldn’t be human without them. By recognizing your likes and dislikes, and by determining how strongly you feel about each of them, you will be in a better position to identify the skills that you already possess, and the ones that require improvement.
5. Action Plan to Improve Your Skills
5.1 Analyzing the skills assessment
Perhaps you'll need some improvement in cleanliness, preparation, and information. If your skill group that needs the most improvement is organization, which involves preparing operating procedures and setting up client and business records, you may decide to assign bookkeeping to another member of the team. This would release the other to concentrate on other aspects of the business.
5.2 Make your own action plan
Now create your own action plan. Write down the skill statements that you need to improve based on your own skill assessment. Then write down your action plan for improving each of those skills.
Refer to your action plan regularly to monitor your progress, and when you feel that you have conquered a skill, strike it off your list.
Henry Higgins Harvest Muffins
Blend the following dry ingredients together:
• 1½ cups sifted flour
• ½ teaspoon salt
• ½ teaspoon nutmeg
• 3 teaspoons baking powder
• ½ teaspoon cinnamon
• 1/3 cup brown sugar
In a separate container, blend:
• 1 egg
• ¾ cup milk
• ½ cup cooked pumpkin
• ¼ cup melted shortening
Preheat oven to 400°F.
Add liquids to the dry ingredients and stir only until they are moistened, but still lumpy.
Fill 12 well-greased medium muffin cups two-thirds full. Bake for 20 minutes or until golden brown.
Serve warm with butter and homemade marmalade.
3
Market Research
You have now completed your skill assessment and you are ready to tackle the planning process for the B&B itself. Your first step is to research your market carefully. Don’t rush through this very important chapter because the information you gather here will influence many other decisions later.
1. Why Do Market Research?
You may have specific ideas about who will come to your B&B and what facilities will attract them, but your ideas need to be backed up by solid market research. Your customers may be attracted to your locale because of tourist attractions, such as historical sites or theater festivals, or they may be seeking a relaxing weekend “getaway.” The reputation of the B&B itself is also important (although it usually takes some time to build up the kind of reputation that attracts customers to your B&B by name alone).
It is in your best interest to do market research before you open for business, otherwise you may be trying to attract customers who do not exist, or you may be offering facilities СКАЧАТЬ