Название: Start & Run a Creative Services Business
Автор: Susan Kirkland
Издательство: Ingram
Жанр: Экономика
Серия: Start & Run Business Series
isbn: 9781770408104
isbn:
If, while giving a presentation, you find a room going silent, accept the silence as praise. There is a scientific basis for the silence when people are enthralled. Language skills resident in the left side of the brain are temporarily inaccessible when emotion takes hold; when you’ve succeeded at emotionally involving your audience and trapping them in the right side of their brains, they are literally speechless.
Find the fun in your work and no matter what the circumstance, enjoy yourself.
I’m not advocating adding slapstick to your presentation, but I want to encourage you to keep a firm grip on your humanity. Creatives have a tendency to take themselves too seriously, with the intention of showing everyone how serious they are about their work. Find the fun in your work and no matter what the circumstance, enjoy yourself. Each day will be filled with adventures beyond your control. You can meet them head on by clenching your teeth or by happily dribbling the ball down the court like a professional, ready for whatever gets thrown at you.
Though creative disciplines don’t encourage it, be flexible as a human being, both with yourself and those you deal with. Bad things do happen, and if you act like it’s the end of the world, you’re probably spending too much time obsessing about mistakes and shortcomings and things you can’t change. Do the best you can, and knowing that, will lend solace. Take it from a person who’s fallen flat on her ass: The sooner you get up laughing at your own foibles, the sooner you’ll move on to your next great adventure and golden opportunity. Or heed a piece of advice from Patrick Dennis’s play Auntie Mame, “Life is a banquet and most poor suckers are starving to death.” Dig in to the smorgasbord.
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