Right Game. Барри Дж. Нейлбафф

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      THE RIGHT GAME

      Harvard Business Review

       CLASSICS

      THE RIGHT GAME

       Use Game Theory toShape Strategy

      Adam M. Brandenburger

      Barry J. Nalebuff

      Harvard Business Press

      Boston, Massachusetts

      Copyright 2009 Harvard Business School Publishing Corporation

      Originally published in the Harvard Business Review in July 1995

      Reprint #95402

      All rights reserved

      Printed in the United States of America

      13 12 11 10 09 5 4 3 2 1

      No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

      Library of Congress Cataloging-in-Publication Data

      Brandenburger, Adam.

      The right game : use game theory to shape strategy / Adam M. Brandenburger, Barry J. Nalebuff.

      p. cm. — (Harvard business review classics)

      “Reprint 95402”—T.p. verso.

      ISBN 978-1-4221-3846-5 (pbk.)

      1. Strategic planning. 2. Game theory. I. Nalebuff, Barry, 1958- II. Title.

      HD30.28.B6963 2009

      658.4’012—dc22

      2009021919

      The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.

      THE HARVARD BUSINESS

      REVIEW CLASSICS SERIES

      Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice—many of which still speak to and influence us today. The HBR Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world—and will change how you think about the business world today.

      THE RIGHT GAME

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