Twitch for Musicians Second Edition. Karen Allen
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Название: Twitch for Musicians Second Edition
Автор: Karen Allen
Издательство: Ingram
Жанр: Маркетинг, PR, реклама
isbn: 9781922309143
isbn:
If you don’t see a diamond in the chat box, then the streamer is not an Affiliate or Partner yet and you cannot buy them Cheermotes or give them Bits. The streamer shares in the revenue when a viewer spends Bits on the streamer.
Badges
Viewers in the chat can get badges next to their username to identify them as a chat moderator, channel subscriber, etc. Streamers that have Affiliate or Partner status can customize the badges so that subscribers who signed up for multiple months get a different badge than one who signed up for one month. These are called Loyalty Badges and are fun for viewers and help streamers identify superfans.
The viewers in the chat below all have the streamer’s peace sign to indicate that they are subscribers. The crown means that they used their Twitch Prime account to subscribe.
Alerts
You can program your stream so that alerts pop up on the screen for a short amount of time when something of significance has happened, like when a viewer has donated money, followed the channel, subscribed to the channel, etc. It is a way for the viewer to be recognized for their action and it helps the streamer see that an action has taken place at the moment it happens so they can verbally acknowledge it. They are customizable and fun.
Event List
Event Lists are running lists of recent actions taken by viewers. Again, it gives recognition to the viewer and is another way for the streamer to see that something has happened worth acknowledging in case they missed the alert.
There are other forms of event tracking, like a Goal with a progress bar showing how close you are to achieving it (a goal might be to get to 50 followers, for example), or text scrolling across the bottom showing the most recent donation, follow, etc.
Overlays
An overlay is a graphic that is laid over the top of the video and shows permanently on the stream. Most overlays are very decorative and act as a sort of frame for the video. You can think of it as a designed template. You can design your own and there are a number of services that provide them for free or will design one for you for a reasonable fee.
It’s also technically anything laid over the stream permanently, so an overlay can BE an Event List or an overlay can be a fully designed template that CONTAINS an Event List. This streamer’s overlays include the URL in the bottom right of the video, the song list at the top left, the event list, and the frame behind her side-view video. In some services, you program these all in one overlay template, in others you can add each element individually.
There are so many kinds of things you can put on your stream. We’ll talk about that more later.
Note: overlays do not have hyperlinks. Viewers cannot click them. Twitch does have a number of Extensions (similar to an app) that you can put on the Video Player that when clicked can enable things like taking polls, but that is different from an Overlay.
Song Request List
Musicians on Twitch take a lot of song requests from viewers. The requests often come through the chat and can be hard to keep track of, so there is a tool called StreamerSonglist to help viewers browse the songs the streamer knows and select one to add to the song queue (with or without a donation). The streamer can then reorder the list if they want and mark a song as played. The song Queue shows on the stream as an overlay so viewers know what song is being played, who requested it, if they donated, and what’s coming up next.
Look at the streamer’s Panels to find out how to request songs or try entering the chat command “!sl” in the chat to get the chatbot to reply with a link to the song list.
A discussion of how to use StreamerSonglist as a streamer is in Chapter 10.
Stream Title and Category
Each time you go live, you can title your stream and select the category you want to stream in.
Twitch will display your stream in its directory of currently live streams under the category you select. Twitch will take a screenshot of your livestream and include that in the directory, too.
If you are performing, your category should be Music & Performing Arts. If you are just hanging out and not performing, you can stream in Music & Performing Arts (because that’s where you normally stream) or in Just Chatting, which is a catch-all for hanging out and talking. If you want to play a game, then you’d stream in that game’s category (e.g., you’d stream your Fortnite play in the Fortnite category).
You can stream in any category with the same Twitch account, but you can only choose one category each time you go live.
Viewers can browse a listing of all channels currently streaming in a category, so it’s important that you select a category relevant to what you’re doing. For viewers to know specifically what you do on your stream, use a descriptive stream title.
You can choose keywords in addition to the category before you go live. Those are helpful to match your stream with viewer searches and viewers can filter their search results by keyword, but it’s much more common to just browse a category without filtering.
Eyeball & Person
Along the bottom of the Video Player, the number next to the person icon tells you how many people are watching you right now (concurrent viewers). The number next to the eyeball icon tells you how many views you’ve had since your first day streaming. It’s not a very helpful statistic. The number of concurrent viewers is far more important.
If you want to see exactly who is watching right now, click the people icon at the top of the Chat Window and a listing will pop up.