Neuro-Hijacking Manual. Jamie Nuich

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       I set myself a target of reviewing 1,500 documents per day. That is 125 documents per hour; which is 2 documents per minute. (Bear in mind that this was critically reading each document; looking at each one as if it could be a smoking gun, constantly thinking about how it related to the bigger picture.)

       I immersed myself in the game like it was a story (which it was) and I was a detective trying to piece it all together. My partner had me working on other little collages and timelines which added to this engagement factor (like in video games how you have to collect pieces that open up new levels of the game).

       I rewarded myself for finding high-value documents (I'd imagine it was 1 point to review 1 document but 10 points to find a high-value document).

       I got so addicted to this game that on my days off I would log in from home to keep going.

       From memory, I reviewed 100,000+ documents in 3-4 months.

       In Practice: if you are finding engagement levels are low then you can turn any situation into a game to increase engagement, with progressive rewards, extra levels, avatars, creating and releasing tension to leverage the innate desire to play games.

       The Emma Chamberlain Formula (see Attention-Grabbing Stimulation Hijack).

       The PSAK Tool 1 (Let Them Figure Things Out).

       See Part 3 (Transport of Experience), (Gamification), (Six Emotional Formulas).