Gadget Nation. FastPencil Premiere
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Название: Gadget Nation
Автор: FastPencil Premiere
Издательство: Ingram
Жанр: Отраслевые издания
isbn: 9781607466956
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“My attic, garage, and house are filled with these things. I’d like to sell at least one. I come up with three new inventions a month.” The Umbrella Article Holder is one such idea that came to him on the way to his job as a building maintenance supervisor on Wall Street. He likes to read the newspaper while walking down the sidewalks of New York City. The weather isn’t always sunny, so he often carries an umbrella along with the newspaper. He found it inconvenient to hold the paper with one hand and the umbrella with the other. So he decided to make something that would serve as an extra hand. Who hasn’t wished for an extra hand from time to time?
The Umbrella Article Holder has a strap, similar to a blood pressure cuff, that fits around either leg and lets you insert an umbrella so it stands straight up. After he created that, he decided something else should be added, so he created a device for the handle of the umbrella. It’s a square that covers half of your arm with a compartment to hold a coffee cup or a soda. Drinking his coffee, he decided to put a cigarette pack holder on it. And, of course, that led to needing a cigarette lighter near the pack, and for some reason a ballpoint pen. The pen might have led him to think of writing lists, because the next addition was a device that attaches to the arm square to hold a three-pound bag of groceries. And if you’re shopping for groceries, you might wear a coat—so he added a device that will hold a short coat, like a suit coat. And if you need a coat, it might be because it’s raining, so you need an umbrella … you get the idea.
It took Clarence three tries to get the first version to work with a curved- handled umbrella, making it fit without throwing the user off balance. Then he had to make a different version to fit straight-handled umbrellas.
Clarence had a factory in New York City make seven prototypes. They came out beautifully, but the cost was exorbitant—$152 for each unit. “I’d have to sell it for over $300. Who’s going to buy it for $300? Nobody. Unless I was a celebrity.” Then he went to the Yankee Invention Expo in Connecticut and met someone who said he could make it in China for under two dollars. “I couldn’t believe it. I thought he was playing a trick on me.
“I’ve lost over $50,000 on the last ten of my inventions. An innovator in Wisconsin put one on the Internet for two years. He was going to sell the product, but didn’t get a single call. I found out that it’s not worth it and decided that instead of playing it that way, I’d try this guy and spend my money in China. So I sent him one of the seven prototypes I had made. It took several months; I just got it a month ago … I had spent $800 to have Made in America labels made—now I can’t use those. I’ll be fined if I do. I’ll have to put the American labels aside and have the new manufacturer make a label that says Made in China.”
Clarence is now ready to mass-manufacture his Umbrella Article Holder. “At my age, I can’t keep playing around. I must get things moving or my ideas won’t get out. My wife wouldn’t know what to do with these inventions if I died. I’m getting frustrated. I’ve spent money for a number of years, and had no return. I just want to sell one of my inventions before I leave this world. Get paid and move on. That’s what I’m wishing for.”
Clarence believes in his Umbrella Article Holder. After all, it gives users a free hand. You’ve got to hand it to this inventor; he is the real article.
Shoulder Dolly®
Hello, Dolly
They tell us we should all lift with our legs, not our backs. Thomas Dent III found a way to lift with his brains.
This 29-year-old entrepreneur financed his college education, two degrees in economics and sociology, by moving appliances. While on the job, he decided there had to be a way to make carrying heavy appliances a little less backbreaking.
Thomas experimented with straps going under the appliance to allow two movers to lift it while in an upright position. “This way, the larger shoulder and leg muscles lift the weight, decreasing strain on the lower back, hands, biceps, and forearms. Moving large objects becomes easier and safer. Plus, the hands are freed up to guide the appliance rather than hold it.”
The strap system worked. Thomas named it the Shoulder Dolly and used it at his job to lighten the load, making heavy appliances much more mover-friendly. His system even allows a 100-pound woman to lift a full-sized refrigerator. OK, put down the refrigerator. We get the idea.
When it was time for grad school, Thomas put his straps away to pursue a master’s degree in international economics down under. “I only lasted five months in Australia. I just couldn’t get this idea about developing the Shoulder Dolly out of my head. My dad thought I was crazy to come back to the U.S. and chase what he thought was a get-rich-quick idea. But I had to. And once he understood what I was doing with it, he became very supportive.”
At age 23 and carrying $40,000 in student loans, the inventor of the Shoulder Dolly was strapped for cash. “I needed investors, so I moved to where people with money live—Aspen, Colorado. I even slept in a tent the first summer I was there, before I could get established.”
Once again Thomas got a job doing what he knows best—moving appliances. He started to work for a high-end appliance retailer Contract Appliance Center in Glenwood Springs, about forty miles from Aspen. Naturally, he used his Shoulder Dolly prototype on every haul. Not only did the shop owners, Tom and JoAn Knipping, love the Shoulder Dolly, they became backers of Thomas and his invention. David Cook, editor of the Aspen News, also got interested and so did Craig Wilkening, an account executive with an appliance manufacturer. In 2001, they formed TDT Moving Systems, Inc. to launch Shoulder Dolly.
“I put in a lot of effort applying for a provisional patent. I did the description and drawings, and wrote it up as perfectly as I could. Once I got these investors interested, I hired a patent lawyer to apply for a utility patent.” That was the first hurdle Thomas has had to shoulder.
Next, he started participating in hardware trade shows—dozens of them— across the U.S. and Canada. People were impressed with his Heavy Duty Shoulder Dolly, but priced at $300 each, he couldn’t sell a large quantity of them. “No matter how marvelous and efficient they are, I had few repeat sales. Because the Shoulder Dolly is so strong and durable, they don’t wear out.”
Thomas realized he needed a Shoulder Dolly designed for a wider range of consumers at a lower price point. “In effect, I made a knockoff of my own product. I call it Light Duty.” This lighter-weight product is manufactured in China and sells for $59.99 through hardware retailers in North America.
The biggest and best exposure happened when Light Duty debuted on QVC shopping network. Thomas now plans to create and air infomercials, starting in small-city markets. He’ll test-market them before spending larger sums to run infomercials in larger metropolitan markets.
Early marketing, publicity, catalog, and website exposure have resulted in selling 20,000 units of Light Duty since it was introduced in 2003. СКАЧАТЬ