Startup Guide to Guerrilla Marketing. Jay Levinson Conrad

Чтение книги онлайн.

СКАЧАТЬ target="_blank" rel="nofollow" href="#litres_trial_promo">Attitude 3: Speed

       Attitude 4: Sincere Caring

       Attitude 5: Honest Friendliness

       Attitude 6: Neatness

       Attitude 7: Telephone Demeanor

       Attitude 8: Value

       Attitude 9: Easy to Do Business With

       Attitude 10: Flexibility

       CHAPTER 8 - GUERRILLA MARKETING DEFINED

       What Is Guerrilla Marketing?

       Three Different Directions at Once

       Me versus You

       Coming Up with a Combination

       Relationships Over Sales

       Cuddle Up with Technology

       The Power of One

       The Intentional Guerrilla

       All You Want Is a Little Yes

       Mono . . . Meet Dia

       Speak Softly but Carry 200 Big Sticks

       CHAPTER 9 - THE RESEARCH YOU MUST DO

       The Knowledge You Need

       What Are People Really Buying?

       Why People Buy

       Successful Marketing

       Market Domination

       How to Research Your Competitors

       CHAPTER 10 - WRITING A BENEFITS LIST

       The Benefits List Meeting

       Your Competitive Advantage

       The Benefits of Your Product or Service

       CHAPTER 11 - DEVELOPING A MEME

       How Memes Compare with Beliefs

       Nonmarketing Memes

       A Radar for Memes

       Off-the-Mark Memes

       The Hallmark of Guerrilla Creativity

       CHAPTER 12 - SELECTING YOUR GUERRILLA MARKETING WEAPONS

       The Info-Media

       CHAPTER 13 - CREATING A SEVEN-SENTENCE GUERRILLA MARKETING PLAN

       The First Sentence Tells the Purpose of Your Marketing

       The Second Sentence States the Competitive Advantage You’ll Emphasize

       The Third Sentence Tells Your Target Audience

       The Fourth Sentence Lists the Marketing Weapons You’ll Be Using

       The Fifth Sentence Tells Your Niche in the Marketplace

       The Sixth Sentence Tells Your Identity

       The Seventh Sentence States Your Marketing Budget, Expressed as a Percentage of ...

       CHAPTER 14 - PLANNING A GUERRILLA MARKETING CALENDAR

       CHAPTER 15 - ESTABLISHING A WEB SITE

       The Similarities of Web Marketing and Print Marketing

       Web Marketing versus Print Marketing Making the Most of Their Differences

       Incentives and Visitor Registration

       Registering Incentives The Most Important Part of Your Web Site

       Types of Incentives

       Alleviating Web СКАЧАТЬ