No B.S. Business Success In The New Economy. Dan S. Kennedy

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       Breakthrough Strategy #2: Find a New Sales Media and Let It Make You Rich

       E. Joseph Cossman’s Million-Dollar Secret

       Breakthrough Strategy #3: Create a New Type of Guarantee and Confound Your Competition

       Breakthrough Strategy #4: Deliver Exceptional Service and Earn Word-of-Mouth Advertising

       Breakthrough Strategy #5: Get Professional Prowess on a Percentage

       Breakthrough Strategy #6: Reasonable Investment

       CHAPTER 7 - WHY AND HOW TO SELL YOUR WAY THROUGH LIFE

       Changing Your Attitudes About Selling

       But When Can I Stop Selling?

       Fully Embrace Your Role as Salesperson

       The Two Most Important Sales You’ll Ever Make

       How to Bridge the Confidence Chasm

       Another Important Sale

       CHAPTER 8 - KEY PEOPLE FOR YOUR COMPANY

       Take Off Your Rose-Colored Glasses

       If It’s Not Meant to Be ...

       How to Choose Your Key People

       The Worst Number in Any Business—and What to Do About It

       CHAPTER 9 - WORKING WITH LAWYERS AND ACCOUNTANTS

       How to Be Litigious without Buying Your Lawyer a Yacht

       What to Do If You Are in a Fight

       Your Turn Can Come

       When You Must Really Use a Lawyer

       Putting a Wall Around Your Castle and Alligators in the Moat

       Strange Creatures, Accountants

       Rear View Mirrors, Magnifying Glasses, and Binoculars

       Who Can You Count On?

       CHAPTER 10 - WHY ENTREPRENEURS AREN’T MANAGERS—AND WHAT YOU CAN DO ABOUT IT

       You Can’t Teach a Pig to Sing

       Hire Slow, Fire Fast

       Forget the Idea of Ownership Mentality

       How Your Employees Sabotage Your Marketing

       You Can Only Expect What You Inspect

       Identify, Keep, Reward, and Motivate

       Recent Discoveries About All Employees

       The Decision to Make

       Good People Can Make a Huge Difference

       What Works for You Is What’s Right

       CHAPTER 11 - HOW TO MANAGE YOUR CASH FLOW

       The Five Keys to Multiplied Cash Flow

       Two Commonly Under-Utilized Means of Boosting Sales, Profits, and Cash Flow

       The Ultimate MCF Tactic: “Pre-Pay”

       CHAPTER 12 - HOW TO ACHIEVE PEAK PRODUCTIVITY

       Why Is Time Such a Problem?

       Why “Do It Now” May Not Be the Best Advice

       The Yes or No Test

       What Now?

       Refuse to Let Them Steal Your Time

       Put a Stake Through the Heart of Every “Time Vampire” Who Comes Your Way

       The Secret of Secrets of Getting Rich

       CHAPTER 13 - HOW ENTREPRENEURS ATTRACT GOOD LUCK

       Using Your Subconcious Mind

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