When. Daniel H. Pink

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      Published in Great Britain in 2018 by Canongate Books Ltd, 14 High Street, Edinburgh EH1 1TE

       canongate.co.uk

      This digital edition first published in 2017 by Canongate Books

      © Daniel H. Pink, 2018

      The moral right of the author has been asserted

      First published in 2018 by Riverhead Books, an imprint of Penguin Group (USA)

      Inc., 375 Hudson Street, New York, NY 100014, USA

      British Library Cataloguing-in-Publication Data A catalogue record for this book is available on request from the British Library

      ISBN 978 1 78211 991 3

      Export ISBN 978 1 78211 989 0

      eISBN 978 1 78211 990 6

      CONTENTS

       Introduction: Captain Turner’s Decision

       PART ONE. THE DAY

       1. The Hidden Pattern of Everyday Life

       “Across continents and time zones, as predictable as the ocean tides, was the same daily oscillation—a peak, a trough, and a rebound.”

       2. Afternoons and Coffee Spoons: The Power of Breaks, the Promise of Lunch, and the Case for a Modern Siesta

       “A growing body of science makes it clear: Breaks are not a sign of sloth but a sign of strength.”

       PART TWO. BEGINNINGS, ENDINGS, AND IN BETWEEN

       3. Beginnings: Starting Right, Starting Again, and Starting Together

       “Most of us have harbored a sense that beginnings are significant. Now the science of timing has shown that they’re even more powerful than we suspected. Beginnings stay with us far longer than we know; their effects linger to the end.”

       4. Midpoints: What Hanukkah Candles and Midlife Malaise Can Teach Us About Motivation

       “When we reach a midpoint, sometimes we slump, but other times we jump. A mental siren alerts us that we’ve squandered half of our time.”

       5. Endings: Marathons, Chocolates, and the Power of Poignancy

       “Yet, when endings become salient—whenever we enter an act three of any kind—we sharpen our existential red pencils and scratch out anyone or anything nonessential.”

       PART THREE. SYNCHING AND THINKING

       6. Synching Fast and Slow: The Secrets of Group Timing

       “Synchronizing makes us feel good—and feeling good helps a group’s wheels turn more smoothly. Coordinating with others also makes us do good—and doing good enhances synchronization.”

       7. Thinking in Tenses: A Few Final Words

       “Most of the world’s languages mark verbs with time using tenses— especially past, present, and future—to convey meaning and reveal thinking. Nearly every phrase we utter is tinged with time.”

       Further Reading

       Acknowledgments

       Notes

       Index

      Time isn’t the main thing. It’s the only thing.

      —MILES DAVIS