Конкурентные преимущества в денежном выражении. Джеффри Дж. Фокс
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Название: Конкурентные преимущества в денежном выражении

Автор: Джеффри Дж. Фокс

Издательство:

Жанр: Маркетинг, PR, реклама

Серия:

isbn: 978-5-9614-2103-8

isbn:

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      Примечания

      1

      David Ogilvy, Confessions of an Advertising Man (New York: Atheneum, 1963): 99.

      2

      Ralf Leszinski and Michael Marn, “Setting Value, Not Price”, McKinsey Quarterly (1997, Number 1): 98–115.

      3

      Robert J. Dolan and Hermann Simon, Pricing Power (New York: Free Press, 1996): 25.

      4

      Robert J. Dolan and Hermann Simon, Pricing Power (New York: Free Press, 1996): 328.

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