Start Your Own Home Business After 50. Robert W. Bly

Чтение книги онлайн.

СКАЧАТЬ style="font-size:15px;">      •Are somewhat motivated by money

      •Are not that interested in business details

      •Do not want to supervise others

      Yet another characteristic of entrepreneurs is that they are self-starters who are fully capable of doing work without being told to do it, supervised, or otherwise having their hand held.

      Is this you? Do you have the entrepreneurial spirit? Can you sustain it?

      If you have spent the bulk of your career in a corporate or corporate-like environment, transitioning to entrepreneurship can be frightening, even if you currently have no other options. For many of us, working for and reporting to someone else is the natural order of things, and we have no desire to be burdened with the administrative minutia and networking that comes along with running your own shop.

      

      Moreover, in the corporate environment, whether you have some, little, or no work to do, you will still get paid your salary and receive your benefits. This is not the case for the self-employed. A “sick day” can ruin your bottom line. When you are an entrepreneur, if you do not work, you do not get paid.

      Even if you never take a sick day in your life, economic downturns can have an adverse effect on your consulting business. When companies are forced to cut costs, the “consultant” is usually the first to go. Growth in some consulting specialties, such as executive search consulting, is directly tied to the health of the industries in which they operate. If the industry in which you have expertise fades, so do your consulting opportunities.

      On the other hand, depending upon the service that you offer, a recession may be the ticket to success for your consulting business, as companies consider means to simultaneously cut costs and remain competitive by relying on consultants to handle some of their work. Consultants tend to cost a company less than a full-time employee, and if the company needs to develop a survival strategy during trying economic times, it often will seek the advice of consultants on the best way to do so.

       NEED FOR SOCIALIZING

      Being a consultant can be a solitary existence. Although you will be working and making decisions for yourself, which is a prime benefit of entrepreneurship, you will also, most likely, be by yourself most of the time. If you are an introvert, with no special desire to be near or around other people, you will love this part of being a consultant. If you are an extrovert, however, this may be difficult.

      Some of your best friends may be former workplace colleagues, but do not expect to make such friendships as a consultant. Consulting gigs rarely last forever, and, as such, you will not often have the opportunity to cultivate and nurture meaningful relationships or connections with your colleagues. As esoteric as this may sound, it is actually the largest complaint among long-time consultants. According to an article in the New York Daily News, when asked what they miss most about the corporate world, 68 percent of entrepreneurs interviewed cited office socializing.

      

       SELF-DETERMINATION AND FINANCIAL PROSPERITY

      The most compelling upside to being an independent consultant is that you will be able to do work you actually like and enjoy doing most of the time. Imagine that: getting up every morning to perform tasks and jobs that stimulate and excite you. This factor alone can generate a successful consulting endeavor.

      Sales trainer Paul Karasik observes, “What motivates people is doing what they love.” Furthermore, in an issue of Words from Woody, David Wood quotes Michael Korda as saying, “Your chances of success are directly proportional to the degree of pleasure you derive from what you do.”

      A related and equally compelling benefit of being an independent consultant is the ability to control your own destiny on matters ranging from job assignments to taking care of personal matters, such as caring for children or elderly parents, without the threat of negative performance reviews. Self-determination is a keen motivator, and, for many, it is well worth the risk of starting an entrepreneurial endeavor.

      Yet another positive and extremely relevant aspect of being an independent consultant is money. Consulting presents an opportunity to make more money than you probably did as a traditional employee. Many consultants have reported earning two or three times as much money consulting than they did working as a corporate employee. Just remember, this prosperity is strongly influenced by market conditions and your willingness to work hard to promote yourself.

       DEMAND AND COMPETITION

      You can have confidence in the fact that the market demand for consultants is diverse and ever present. Clients are always searching for the “secret” formula for starting and maintaining a successful and profitable business, and they hope consultants can provide them with that recipe.

      For this reason, no matter the industry, start-up and established companies will seek out consultants to provide guidance on drafting business plans and budgets; developing strategy, logistics, security, and information technology (IT); and to keep them updated on municipal, state, and federal laws that may impact the bottom line.

      There are, however, two important caveats. So be aware!

      

      First, because there is a demand, the competition can be fierce. Everybody wants a piece of the consulting pie. Moreover, consulting is not a complex concept. In fact, anyone who has specialized knowledge, the ability to communicate clearly, and a willingness to work hard can call themselves a consultant. Many people do just that.

      Consulting is the fastest-growing and one of the highest-paying labor sectors in the country. Competition for consulting jobs is keen; only the most educated and experienced workers will have the best job prospects, and only about 21 percent of all consultants are self-employed, so you will need to be prepared to work really hard to succeed. And, if working hard scares you, then this is definitely not the road you want to take.

      Second, with the exception of highly specialized consulting services, like chemical engineering, the demand for the consulting services that you offer is driven not only by economic growth, but also by whether the current market trends actually demonstrate a need for your type of expertise and knowledge.

      As stated earlier, during an economic boom, most companies will have little use for consulting expertise about surviving a recession. And, for those companies that do require reorganization/survival strategies during an otherwise great economic market, you can expect that you will have to pursue any opportunities for those jobs very aggressively, to stand out from the competition.

      Although there is no guaranteed formula for success, it is possible to overcome and defy the obstacles that you encounter, using hard and intelligent work and a healthy dose of tenacity and determination.

      So, you need to ask yourself, at this stage in your life, are you ready to work really hard? If the answer is yes, then the possibilities are limitless.

       WORD TO THE WISE

      You must remember this and never forget it: Your skills, knowledge, and experience are valuable. At your age, you have acquired decades of business and/or life experience that even the most intelligent 20- or 30-something consultant cannot come close to. Unlike younger consultants, you possess the maturity that comes from having lived life; that experience cannot СКАЧАТЬ