Brainwork. David A. Sousa

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      Introduction

       The brain is a wonderful organ: It starts

       working the moment you get up in

       the morning and does not stop until

      you get into the office.

      ROBERT FROST

      AS THIS BOOK WENT TO PRESS, AMAZON’S WEBSITE LISTED MORE THAN 36,000 books that have some connection to the brain. You can find books on how your brain grows and develops, what makes it happy or sad, how to keep it healthy, how it makes decisions, and how it can get you into trouble. There is definitely no dearth of information about the human brain, especially since the advent of imaging technology several decades ago. Brain books are in vogue. But with so much information available, where do you start? Brainwork compiles and condenses this information, throwing out the half-truths and addressing common myths to provide you with the must-have information regarding the brain’s inner processes and their applications to the workplace.

      If you consider yourself a multitasker or believe the old shibboleth that “knowledge is power,” you’re in for a few surprises. Some of the new revelations in brain research run counter to long-held beliefs in organizational management. Gone are the days of “it’s not personal; it’s just business.” Today’s business world requires a closer look at emotional intelligence, and the best decision makers use both their emotional brains and rational brains. Multitasking is no longer considered a coveted trait but rather a hindrance to productivity. In fact, multitasking as we know it doesn’t even really exist. And what happened to morality and ethical behavior? Have they gone the way of the dodo?

      In the upcoming pages, we’ll take a closer look at these subjects and explore ways to improve your thinking, control stress in the workplace, and lead by dissent. Of course, brain health is most important, so we’ve devoted a chapter to taking care of your brain, including what type of diet, what amount of exercise, and how much sleep are needed to maintain a healthy brain, especially as we grow older. Findings from brain research are suggesting strategies that can expand your existing cognitive networks and build new ones—in other words, make you smarter and more creative! Read on and find out how.