The Art of Complaining. Phil Edmonston

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СКАЧАТЬ but also won lawsuits for motorists who say they were ripped off by Texaco gas station repairs. Apparently, Texaco’s ad created a higher expectation of trust and that trust was abused by its franchisees. The jingle also figured in a $170 million racial discrimination lawsuit filed by black employees and settled by the company. It was the largest racial discrimination lawsuit settlement in the United States at the time, and was particularly damaging to Texaco’s public relations when tapes were released containing alleged ethnic slurs used repeatedly by company officers at high-level corporate meetings. The officers insisted they did not use the N-word, but were only referring to one of the black employees, “Nicholas.”

      Over the years the company had also been accused of damaging the environment, cheating its franchisees, and overpricing its products. In 1987 Texaco filed for bankruptcy.

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