Winning at Entrepreneurship. Rod Robertson

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       Foreword

      ROD ROBERTSON CHOSE ME for this foreword because I am a thirty-year veteran of the entrepreneurial world. I have successfully started over thirty businesses (not all made it easy to start) while digesting over 750 business plans and working with hundreds of business owners seeking to find their path to success. I invest my own dollars in each deal so I am fully engaged in this world of buying and owning businesses.

      When Rod let me read his book, I instinctively knew it was the right time for such a full-cycle understanding of how to start, grow, and sell a business. Many books have been written about each step in the process, but no author in recent memory has given such an action-packed guide in how to succeed and avoid the many pitfalls that can derail an entrepreneur’s fledgling enterprise.

      The timing of this book is impeccable, given the gyrations of valuations and evolution of technology in the marketplace. Your success in raising cash, buying a business, and growing it before heading to a successful exit depends upon understanding current market conditions—what caused the most recent triumphs and failures in your sector. The real-life experiences Rod gives you in the case studies and events depicted in this fascinating book are actually unfolding in today’s workplace and are perhaps your best tools to succeed.

      Rod, in owning multiple firms and being involved in over a dozen undertakings at any one time for the last fifteen years, is at the heart of the action. He invests his own money, raises cash for his and others’ transactions, and guides scores of buyers and eventual sellers through the wickets to a successful exit. As a business owner, Rod has also suffered through crash and burns and non-starters. He has earned the right to publish a meaningful learning and teaching guide through his successes and failures. More important, he has a worldly gift for observing, understanding, and conveying to the public how to move forward with their dreams and turn them into reality.

       Glenn Hanson

       CEO/Founder

       Colony Hills Capital