Название: eCommerce Start to Finish
Автор: Liv Montgomery
Издательство: Ingram
Жанр: Маркетинг, PR, реклама
isbn: 9781613390184
isbn:
Rounding out our open source tour are discussion forums, like other open source software, an Internet search will not only reveal a wide array of choices, but also a huge number of lists of choices. The forum software that I like is called Snitz Forum. It’s quick and easy and easy to install, and it really is a great feeling to provide a place for people to connect.
There are several other types of content management features you can add to your site - too many to list here by name. You can offer your visitors a classified advertising feature, a photo gallery, a user-managed knowledge base or a wiki. The list goes on and on, and it’s limited only by your imagination. In fact, if you were to build a quality website using each one of the systems that we’ve covered here, you’d probably be busy for the next year. Of course, you can always outsource, but even then, you’ll want to stay focused on one or two sites at a time. Get those plates spinning before moving on to the next one.
Test and Track, Rinse and Repeat
Now that you have installed some great technology to build your site, you’re ready to tackle some of the more subtle aspects of web development. Make sure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 10 seconds.
Test each link on your site before it goes online. Test and track your results, and use your web statistics to develop your market strategy. Web design is a very important part of operating your online business. There are tons of ways to put your message across. Some of them are more effective than others. Try using different types of content, different headlines and images. See what people are responding to, what they’re ignoring and what they’re asking for. Customer feedback is powerful. Your object is to feed the starving crowd and keep them coming back for more.
Are you an entrepreneur wanting to escape a grueling rush hour or the mind games of the workaday world? Maybe you’re a young guy who stays up all night writing code, putting out flames on forums, and giggling maniacally into your webcam like a modern day mad scientist. Or it could be that your own self-perception is a little closer to the everyday world. You could be the owner of a mom and pop shop, a stay-at-home mom, a retiree looking to boost your pension check, or maybe you’re a high school kids who’d rather make money online than deliver pizza. No matter who you are, you now have some great tools to get yourself started and hang up your virtual shingle in the digital realm. Using the tools and techniques in this program, combined with that dream you carry around in your pocket, you can bring value to the marketplace and enjoy real online business success.
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