The New Banner Book. Betty Wolfe
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Название: The New Banner Book
Автор: Betty Wolfe
Издательство: Ingram
Жанр: Зарубежная эзотерическая и религиозная литература
isbn: 9780819225108
isbn:
Combine them to make all of the lowercase letters.
Notice that only the b, d, h, f, I, and k are tall letters with ascending strokes the height or higher than the caps. The t is shorter than the other tall letters and the cross bar is at the height of the letter line. Note the height of the upper diagonal stroke of the k.
The g, p, q, j, and y have descending strokes that go below the letter line.
notice
In the letters at the right, changing the shape and slant of the three basic shapes will change the style of the alphabet. Try expanding, slanting, joining, and adding serifs to make your own lowercase alphabet.
PATTERNS for LETTERS
Here is an easy way to cut your own patterns.
Cut strips of paper the height of the letters in your banner design.
Referring to the chart on page 10, mark off the width of each letter in the words of your banner. Try chalk.
If your patterns turn out to be too large or small, reduce or enlarge them on a copy machine and save lots of time.
Within these widths, draw the letters. Think about what will be cut away in order to leave the bold letter forms required for a banner.
Cut apart and cut out each letter. Notice that the straight tops and bottoms are already cut. Since these are patterns, cut through to get inside a letter.
Mechanical (measured) regularity in width of letter strokes or of duplicate letters is not necessary—in fact, it gives a sterile look. These letters have a slight flare. See page 16.
For O’s and other round letters, cut the strip a fraction wider in order to compensate for the optical illusion that will make these letters appear too short.
In most banners the strokes of cutout letters should be bold, not thin.
a bonus
These letters are excellent for posters and bulletin boards.
Once you know the basic proportions of letters, you are free to have fun with them. In other words, once you understand the rules, you can break them.
some variations
| Make extended strokes—if they enhance the design. |
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| Overlap an occasional letter if it fits. Some will fit inside each other easily, or touch comfortably. Don’t force them. |
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| Vary the width of the strokes. |
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| Bounce letters up and down a very little, or stagger slightly. Either technique will give a less mechanical, more vibrant effect. |
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| Try leaving the centers solid. |
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| Add serifs. See page 16. |
Do not do any of these unless they enhance the design. Fancy or clever letters are not more beautiful, nor more easily read.
for the PROFESSIONAL look
SOME DOs AND DON’Ts for arranging letters and words
spacing
| BETWEEN LETTERS Pack the letters close together within each word. |
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| Some combinations of letters can be permitted to touch each other. |
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| BETWEEN WORDS Between words, leave room for an O. | |
| BETWEEN LINES Normally the space between lines of letters should be narrow, almost touching. |
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| emphasis to emphasize an important word, use one large letter or large letters in that one word. |
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| but do not capitalize the first letters of a line of capital letters. |