Маркетинг от А до Я: 80 концепций, которые должен знать каждый менеджер. Филип Котлер
Чтение книги онлайн.

Читать онлайн книгу Маркетинг от А до Я: 80 концепций, которые должен знать каждый менеджер - Филип Котлер страница 8

СКАЧАТЬ Маркетинг для чайников. М.: Диалектика, 2007. – Прим. ред.

      2

      Wunderman, Lester. Being Direct: Making Advertising Pay. New York: Random House, 1996.

      3

      Drucker, Peter F. Management: Tasks, Responsibilities, Practices. New York: Harper & Row, 1973. Pр. 64–65.

      4

      Brand management myopia – термин построен по аналогии с marketing myopia (название знаменитой статьи Теодора Левитта, которое было переведено на русский язык как «маркетинговая близорукость»). – Прим. ред.

      5

      Schultz, Heidi F., Schultz, Don E. Why the Sock Puppet Got Sacked. // Marketing Management, 2001, July-August. Pр. 35–39.

      6

      В редакции 2007 г. этот список насчитывал уже более 20 тенденций. – Прим. ред.

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