Jump Start Your Brain. Doug Hall

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      © 1995, 2008 by Doug Hall

      All Rights Reserved

      Published by Clerisy Press

      Printed in the United States of America

      Distributed by Publishers Group West

      First edition, second printing

      Clerisy Press

      An imprint of AdventureKEEN

      302–306 Greenup Street

      Covington, KY 41011

       www.clerisypress.com

      Library of Congress Cataloging-in-Publication Data

      Hall, Doug, 1959-

       Jump start your brain 2.0 : everything you need to think smarter and

      more creatively / Doug Hall.

      p. cm.

       Rev. ed. of: Jump start your brain. c1995.

      ISBN-13: 978-1-57860-284-1

      ISBN-10: 1-57860-284-X

       1. Creative ability in business. 2. Success in business.

      I. Hall,Doug, 1959- Jump start your brain. II. Title.

       HD53.H35 2007

       650.1--dc22

       2007045324

      The materials in this book are provided for the personal use of the purchaser of this book. The Eureka! Institute maintains full and exclusive rights to these materials through all applicable copyright laws. No redesign, editing, reproduction, or creation of a derivative work from these materials is permitted without written permission from the Eureka! Institute, Inc. If you desire to customize or adapt these materials for your organization or wish to discuss a licensing agreement, please contact us at the address below.

      Throughout this book various trademarked names are utilized that are the property of various corporations. They are indicated as trademarks through the use of capitalization.

       The following are trademarks of the Eureka! Institute, Inc.:

       666, Borrowing Brillance, Brain Brew, Capitalist Creativity, Don’t Sell Me, Eureka!, Eureka! Inventing, Eureka! Ranch, Great Aspirations, Great Escape, InterAct, Innovation Engineering, Jump Start Your Brain, Jump Start Your Business Brain, Law Breaker, Measurably Smarter Choices for Growth, Marketing Physics, Merwyn, Mind Dump, Musical Chairs, North Pole Tenderfoot, Once…, Stimulus Response, Winning Ways, Trailblazer, Trained Brains, Truth Teller.

      Eureka! Institute, Inc.

      3849 Edwards Road

      Cincinnati, OH 45244

      (513) 271-9911

       [email protected]

       http://www.eurekaranch.com

       http://www.doughall.com

      Various Jump Starts are © 1991-2007 by Doug Hall and are used with permission.

      AcuPOLL and BrainScan are trademarks of AcuPOLL Research, Inc., and are used with permission.

      Illustrations from Big Bird’s Color Game © 1980 Children’s Television Workshop © 1980 Jim Henson Productions, Inc. Illustrations by Tom Cooke. Reprinted by permission of Children’s Television Workshop.

      Edited by

      SALEHA GHANI

      Cover and interior designed by

      STEPHEN SULLIVAN

      By Doug Hall

      Jump Start Your Business Brain

      The Scientific Way to Make More Money

      Meaningful Not Mindless Marketing

      The Science of Sustained, Successful Marketing

      (Editions also published as Jump Start Your Marketing Brain)

      Also by

      Making the Courage Connection

      Finding the Courage To Journey from Fear to Freedom

      Simon & Schuster

      Jump Start Your Brain

      Warner Books

      By Roger Sweet and David Wecker

      Mastering the Universe

      He-Man and the Rise and Fall of a Billion-Dollar Idea

      DEDICATION

      This book is dedicated to my high school sweetheart, my best friend, my wife, the mother of our children, Debbie Hall—the only person on this good earth for whom I will make the ultimate sacrifice: at her bidding, I will wear a tie.

      This book is written for the sixty-something man who told me he’d devoted 35 years to corporate America. After hearing my Jump Start Your Brain lecture in 2006, he realized how far he’d sunk into conformity; how he’d allowed himself to be pushed into a dull, gray, emotionally numb corner; how he’d adjusted his life to fit the day-to-day world and, finally, how he’d stopped dreaming. He told me he realized that he’d lost the fire.

      But on that day,

      he thought I might have helped him rekindle the fire.

      It was one of those misty moments. I saw a man in the homestretch of life taking stock of where he’d been and what he’d done—an individual who, once upon a time, could have been anything he’d set his mind to be.

      It doesn’t matter if I sell 10 books or 10 million. What’s important is that the message of hope, independence, imagination, and self-reliance makes a difference for you.

      CONTENTS