A Summer to Remember. Victoria Cooke

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       Chapter 5

      On Thursday, Patrick presents us with some rough visuals based on our discussions from the first few days. They’re exactly how I imagined they’d be. They look great, but they have gone with a young girl, aged about ten or eleven, with pigtailed hair and pink ribbons, riding a scooter. I get that a girl like that would love these shoes, but I just can’t see Rocks going for this. I look around the table and see nods of approval. Is it really just me that disagrees with this campaign? I can’t just sit back and watch them go down this rabbit-hole of failure.

      I take a deep breath. ‘Okay, Patrick. I respect the work your team has put in here, it looks fantastic, but I still don’t think we’re pitching the brand to the right market.’

      He looks at me with bemusement but gives a tired, one-handed gesture for me to continue.

      ‘I think we need to go older, we need diversity. We’re not selling JoJo Siwa bows here, or Strides to little girls. We’re selling a rappers’ brand to young people. This girl—’ I point to the poster mock-up ‘—will buy the shoes regardless. But boys won’t, teens won’t, and people who like the rappers won’t. We can come up with something different, fresh and powerful if we just think outside the box a little.’ I realise I’ve half risen from my seat with boldness and slide back down into it now I’m finished, my Erin Brockovich confidence draining away.

      Patrick raises his eyebrows. ‘Thank you for your input, Sam. I appreciate that you’re new here, and you’re off your leash and it’s all very exciting and whatnot—’ did he just wave his arms around at me? ‘—but if you just pipe down a little and let those of us with experience nail this campaign down, we can all knock this ball out of the water and go home on time.’

      Knock the ball out of the water? Does he mean ballpark? Or like a fish out of water? I don’t get it. I glance around the room for other signs of confusion but instead just see several disgruntled faces looking my way. The back of my neck starts to burn and the heat creeps around and up to my cheeks. With nothing left to offer, I nod.

      ‘Why don’t you go get us some coffees to see us through the morning, and when you’re back we can look at putting you to work with Tony and Dave?’

      When I catch Tony’s eye, he gives me a sympathetic smile whilst Dave rolls his eyes when he thinks I’m not looking. Great.

      When I leave the office that evening, Tony catches me up. ‘Fancy going for a drink tonight?’

      ‘Who with?’ I ask suspiciously. I can’t cope with seeing Patrick or Dave, or anyone else from the office for that matter.

      ‘Just me,’ Tony says with a smile.

      ‘In that case, yes. I could really do with a drink.’

      We find a little bar a few blocks down from the office. It’s dingy inside but quiet aside from a few lone drinkers who look like they’ve been here a while.

      ‘What are you drinking?’ Tony asks as we take a seat at the bar.

      ‘Just a beer for me.’

      While the bartender gets our drinks, I ask Tony about his wife. ‘Pregnant with number three, grumpy as hell. It’s one of the reasons I came away when I got the chance.’

      ‘What a catch you are,’ I say dryly. ‘Husband of the year right here, folks.’ I point at him and look animatedly around the bar. The other drinkers look to have fallen asleep.

      ‘She’s only in her first trimester so I won’t miss anything bar the first scan, and her mother is helping with the boys. I wanted to keep my hand in with the Boston office even though the timing isn’t great.’

      ‘Well, if she’s okay with it …’ I shrug.

      Tony turns on his stool to face me. ‘You were brave standing up to Patrick today.’

      ‘Well, I don’t feel very brave. I feel very stupid.’

      The bartender places two beers down and slides a paper receipt over to Tony. I snatch it before he has time to respond. ‘I’ll get these.’

      ‘Thanks,’ he says. ‘I don’t think you were stupid today. I think you were sticking up for your vision for the project, and that isn’t an easy thing to do.’

      ‘Especially when nobody shares that vision.’ I lean on the bar to look him properly in the eye. ‘Do you really think Rocks are going to go for the campaign as it stands?’

      Tony shrugs. ‘Maybe, maybe not. Just because Rocks is owned by two rappers, doesn’t mean their target audience for these shoes have to reflect that. The Barbie doll was designed by a former missile engineer, but his target market wasn’t crazed despots.’

      ‘I thought it was invented by an American businesswoman?’

      ‘Ruth Handler invented Barbie using a doll that already existed. The one the engineer designed. Anyway, with regards to our current campaign, it’s what the majority believe will work and I’m happy to go along with it.’

      ‘So, you’re a yes man?’ Oh god. If I’d have just kept my mouth shut СКАЧАТЬ