Will there be Donuts?: Start a business revolution one meeting at a time. David Pearl

Чтение книги онлайн.

СКАЧАТЬ thinking we human beings have designed a world we weren’t really designed for. A few centuries of listening to the head and more or less ignoring the wisdom of the body have produced a world that makes sense to the head but bewilders the noble physical being that’s hiding beneath our business suits.

      ‘And here,’ they say proudly when they show you around their offices for the first time, ‘is the meeting room.’ There is the big, important-looking table, surrounded by those heavy, expensive chairs. And a bowl of mints. To the human animal inside us, that room is clearly a place of punishment not work.

      Really meeting recognises that humans are three-dimensional beings designed to move as well as think. If you look through a window at a real meeting, you’ll see movement. Some people are gesticulating, making shapes in the air to communicate the shapes in their minds. Some people are pacing the room. Others have their feet on the table with their eyes closed and are rubbing their temples.

      If a real meeting gets ‘stuck’, the participants know that a bit of physical movement can unstick it. You take a break, a short walk, have a stretch, call a time-out. If you need more inspiration, you literally get some fresh air; because the lithe, versatile physical being that we once were, remembers that when you refill your lungs you also recharge your mind.

      Real meetings are three-dimensional because we are too.

      Really Meeting is the new Work

      I like to ask business audiences to look at their fingernails. Very few of them have coal dust, soil or heavy machine oil underneath them. In general, business life doesn’t include the physical labour of clawing commodities out of the earth, harvesting by hand or grappling with heavy machinery.

      We are moving into a post-industrial age where knowledge and ideas are the assets. Meetings are where these assets are formed and traded. They are to our times what the steam hammer, forge and mill were to the Industrial Age.

      Meetings are where value is created – or lost. When people complain that meetings are getting in the way of their work, you might want to point out that, increasingly, meetings are the work.

      Information, ideas, concepts are the new commodities. Intellectual property is as valuable as bricks and mortar. The meeting is the modern mine …

      Great businesses like Marks and Spencer, Procter and Gamble, Dolce and Gabbana, Ben and Jerry remind us that commerce stems from the meeting of two or more minds. The word Company (from the Old French for companions) appears in the names of millions of enterprises – another reminder that value is generated where and when people meet.

      Sole proprietors are rarely that. They operate as small gatherings of friends and families. More and more people are self-employed, but that doesn’t mean people are working alone. As Tom Ball, CEO of the London-based ‘co-working’ venture Neardesk, explains:

      About 13 per cent of the UK workforce now works from home for part, if not all, of the week. For many it’s an attractive alternative to the traditional commute-to-the-office life. However, people often discover that sitting at home quickly becomes boring and lonely. They can rent small offices, but they’re still alone. For this reason we are seeing a real growth in what we call co-working, where individuals gather in ‘business hubs’ so they can get the benefits of being ‘in company’ without the commuting life and all the stress that comes with it. They bump into people, have stimulating conversations, trip over business opportunities they would otherwise have missed. They get the best of both worlds. I think in a few years belonging to a business club or hub – being part of this new kind of self-creating business community – will be as common as gym membership.

      Mac or Mozzarella? A question of quality

      Really meeting helps us solve the problems we have and avoid bigger ones in future. It’s an engine of enterprise, past and future. It’s how we do deals, build things, make stuff happen. It makes us smarter than we can ever be by ourselves, helping us create value, better understand our world, lead richer lives and have better relationships. It’s how we can, hopefully, create common ground, resolve conflict and prevent ourselves from boiling our planet or blowing ourselves into oblivion.

      But will knowing this change things?

      I think the ultimate argument for real meetings – the choice between genuine and fake – is about the quality of the lives we want to lead.

      They say the quality of your life reflects what you are prepared to tolerate. If you can put up with lousy, endless meetings then you are certain to get more of them. I recommend clients become intolerant of ‘nearly meeting’. Allergies are trendy these days. Everyone has one. So why not become allergic, as an entire organisation, to junk meetings? The thing about allergies (to gluten, peanuts, the fabric inside airline pillows) is that your body will let you know – in no uncertain terms – when any of that unhealthy stuff comes near. If we sneezed or broke out in a rash when someone suggested ‘nearly’ meeting, we’d quickly train ourselves to seek out ‘really meeting’ instead.

      When McDonalds caused uproar by moving into the southern Italian town of Altamura in Apulia in 2001, local baker Luigi Digesu decided to make a stand. Five years later the juggernaut food chain admitted defeat and withdrew. They weren’t beaten back by protest, but by quality. Luigi had not set out to force McDonald’s to close down in any ‘bellicose spirit’. He had merely offered the 65,000 residents tasty panini filled with local ingredients like mortadella, mozzarella, basil and chopped tomatoes, which they had overwhelmingly preferred to hamburgers and chicken nuggets. ‘It is a question of free choice,’ concluded the baker.

      When you try to change meetings in your company you may well face the same sort of arguments that Luigi and his slow-food companions faced. ‘Poor quality is cheaper’ … ‘It’s not ideal but it’ll do’ … ‘There isn’t enough quality to go around’ … ‘We’re too busy to make the change’ … ‘A whole industry is set up for low quality, high volume. High quality would be nice, but it’s not practical.’

      The answer, as it was for Luigi, is to make your meetings so mouthwatering and wholesome that those unhealthy nearly meetings don’t get a look in.

      And how do you create meetings ‘to die for’, not die from? Read on!

      ‘Is there any point to which you would wish to draw my attention?’

      ‘To the curious incident of the dog in the night-time.’

      ‘The dog did nothing in the night-time.’

      ‘That was the curious incident,’ remarked Sherlock Holmes.

      Sir Arthur Conan Doyle: Silver Blaze

      This section is about giving you a map of what’s really happening in meetings, not just on the surface but behind the scenes and beneath the waterline. With this insider knowledge of meetings you can design them better, and next time things start going awry you’ll know where the problem is and how to fix it.

      Fix is probably the wrong word, by the way. If this laptop goes wrong I can fix it. Actually Carlo or Guy can fix it – I can just swear at it. You can fix objects, but people aren’t objects. They are complex living organisms. And when they get together in meetings, things get even more complex.

      Some aspects СКАЧАТЬ