e: A Novel. Matt Beaumont

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Monday 3 January 2000

      David Crutton – 3/1/00, 8.13am

      to… Fiona Craigie

      cc…

      re… your butt

      Take that fucking Walkman off, get your arse in here and show me how I do an all-staff e-mail. Every time I click ‘ok’ on the address it copies it to Miller Shanks Helsinki.

      David Crutton – 3/1/00, 8.27am

      to… All Departments

      cc… [email protected]

      re… NEW MILLENNIUM – NEW HEIGHTS

      First, a happy new Millennium to each and every one of you. Thank you also for sacrificing your bank holidays today to come in and begin the bid for the Coca-Cola business. As you know, in two weeks we pitch for this most prestigious advertising account. To win it we must all perform out of our skins.

      Daunting as it may seem, I know we can scale this peak. Those in doubt should take a look at what we have achieved in the last twelve months. When I joined you at the beginning of ’99 we were in the doldrums and Jim Weissmuller in New York gave me a mountain to climb.

      He said ‘make Miller Shanks London big again’. Pitch wins for Freedom Catalogues, the LOVE Channel and the £11m Mako Cars account have catapulted us back into the Campaign top twenty for the first time in eight years.

      He said ‘make Miller Shanks respected’. In the Marketing Week survey that asked clients which advertising agency they would most like to work with, we rocketed from 45^th to 33^rd.

      He said ‘win awards’. I brought in Simon Horne to shake up the creative department and to do just that. His efforts are already paying off, with Pinki and Liam’s fabulous ads for Kimbelle Sanpro scooping bronze at Creative Circle.

      We can all be extremely proud of our efforts. We are still a long way from the summit, but base camp has been established and the final assault beckons!

      Let’s break camp, attach our lines and get off to a flier in 2000 by adding an $84 billion brand to our client list.

      Go, go, go!

      David Crutton

      CEO

      [email protected]

      3/1/00, 8.46am (10.46am local)

      to… [email protected]

      cc…

      re… NEW MILLENNIUM – NEW HEIGHTS

      Your e-mail I think is coming to me in Helsinki by mistake, but it’s notwithstanding fun to be reading about my chums in London. I was not realising that mountaineering was possible in Old London Town. Most fascinating!

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