Поведение потребителей: теория и практика. Людмила Драганчук
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      Экономический человек – предпосылка экономической теории, согласно которой индивиды действуют рационально, определяя свои цели, а затем принимают решения, которые соответствуют этим целям. В данной работе анализируется одна из составляющих модели человека – потребитель.

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