The Eddie Stobart Story. Hunter Davies
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Название: The Eddie Stobart Story

Автор: Hunter Davies

Издательство: HarperCollins

Жанр: Биографии и Мемуары

Серия:

isbn: 9780008226503

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СКАЧАТЬ all over the country, at least in households who have chanced to drive along one of our motorways, which means most of us. Today, the largest part of his business is now situated elsewhere in England, yet Edward remains close to his roots.

      I am a fellow Cumbrian, so I boast, if not quite a genuine one as I was born in Scotland, only moving to Carlisle when I was aged four. But I know whence the Stobarts have come, know well their little Cumbrian home village, know many of their friends – and that to me is one of the many intriguing aspects of their rise. How did they get here, from there of all places?

      I had met Edward, before beginning this book, at the House of Lords, guests of the late Lord Whitelaw. It was a reception for Ambassadors for Cumbria, a purely honorary title, dreamed up by some marketing whiz. I talked to Edward for a while, but didn’t get very far. He doesn’t go in for idle chat, doesn’t care for social occasions, doesn’t really like talking much, being hesitant with strangers, very reserved and private. Despite the firm’s present-day fame, I can’t remember seeing him interviewed on television, hearing him on the radio and I seldom see his face in the newspapers.

      So this was another thought that struck me. Having got from there, that little village I used to know so well, how did Edward Stobart then become a national force, when he himself appears so unpushy, unfluent, undynamic?

      The fact that he has risen to fame and fortune through lorries, creating the biggest private firm in Britain, is also interesting. It’s so unmodern, unglamorous. He’s now regularly on The Sunday Times list of the wealthiest people in Britain but, unlike so many of the other entries, he actually owns things. There is a concrete, physical presence to his fortune. The wealth of many of our present-day self-made millionaires is very often abstract, either on paper or out there on the ether; liable to fall and disappear in a puff of smoke or a blank screen.

      Haulage is old technology; so old it’s practically prehistoric. Hauling stuff from A to B, real stuff as opposed to messages and information, has always been with us. And over the centuries it has sent out its own messages, giving us clues to the state of the economy, the state of the nation. By following the rise of our leading haulage firm over the last thirty years, since Eddie Stobart Limited was created in 1970, we should also be able to observe glimpses of the history of our times.

      The cult of Eddie Stobart: that’s perhaps the most surprising aspect of all. How on earth has a lorry firm acquired a fan club of over 25,000 paid-up members? You expect it in films or football, in TV or the theatre, with people in the public eye, who have staff to push or polish their name and image. But lorries are just objects. They don’t sign autographs. Hard to get them to smile to the camera. Not many have been seen drunk or stoned in the Groucho Club. Some would say they are nasty, noisy, environmentally-unfriendly, inanimate objects – not the sort of thing you’d expect right-thinking persons to fall in love with.

      I wanted to find out some of the answers to these questions, some sort of explanation or insight. I also wanted to celebrate my fellow Cumbrian. Hold tight then, here we go, full speed ahead, with possibly a few diversions along the way, for a ride on the inside with Eddie Stobart.

      Hunter Davies

      Loweswater, August 2001.

      Caldbeck and Hesket Newmarket are two small neighbouring villages on the northern fringes of the Lake District in Cumbria, England. They are known as fell villages, being on the edges of the fells, or hills, where the laid out, captured fields and civilized hedges and obedient tarmac roads give way to unreconstructed, open countryside. A place where neatness and tidiness meet the rough and the unregimented. A bit like some of the people.

      The first of the two most prominent local fells is High Pike, 2159 feet high, which looms over Caldbeck and Hesket, with Carrock Fell hovering round the side. Behind them, in the interior, there are further fells, unfolding in the distance, till you reach Skiddaw, 3053 feet high, Big Brother of the Northern Fells. A mere pimple compared with mountains in the Himalayas, but Skiddaw dominates the landscape and the minds of the natives who have always referred to themselves as living ‘Back O’ Skiddaw’.

      Once you leave the fields, the little empty roads, and get on to the fell side, in half an hour you can be on your own, communing with nature. People think it can’t be done, that the whole of Lakeland is full, the kagouls rule, but this corner is always empty. My wife and I had a cottage at Caldbeck for ten years and we used to do fifteen-mile walks, up and across the Caldbeck Fells, round Skiddaw, down to Keswick and, in eight hours, meet only two or three other walkers. Then we got a taxi back, being cheats.

      You see few people because this is not the glamorous, touristy Lake District. There are no local lakes. It’s hard to get to, especially if you are coming up from the South, as most of the hordes do. There used to be a lot of mining, so you still come across scarred valleys, jagged holes, dumps of debris. It’s an acquired taste, being rather barren and treeless, often windy and misty, colourless for much of the year, though, in the autumn, the fell slopes turn a paler shade of yellow.

      At first sight, first impression, it’s not exactly a welcoming place. The people and the landscape tend to hide their delights away. Like the fells, friendships unfold. ‘They’ll winter you, summer you, winter you again,’ so we were told when we first moved to Caldbeck. ‘Then they might say hello.’

      The nearest big town is Carlisle, some fifteen miles away, a historic city with a castle and cathedral, small as cities go, with only 70,000 citizens. It is, however, important as the capital of Cumbria, the second largest county in England – only in area, though; in population, Cumbria is one of the smallest, with only 400,000 people. Carlisle is in the far north-western corner of England, hidden away on the map and in the minds of many English people, who usually know the name but aren’t quite sure if it might be in Scotland or even Wales.

      The region, it would seem at first glance, is an unlikely, unpromising setting to produce such a family as the Stobarts. At a second glance, when you look further into their two home villages, you find more colour, more depth, more riches hidden away.

      Caldbeck is the bigger village of the two, population six hundred, and has a busy, semi-industrial past. The old mill buildings have now been nicely refurbished to provide smart homes or workshops. It still is a thriving village, a genuine, working village, as all the locals will tell you. It does not depend on tourists, trippers or second-homers. It’s got a very active Young Farmers Club, a tennis club, amateur dramatics. There are agricultural families who have been there for centuries, mixing well with a good sprinkling of newer, middle-class professionals who work in Carlisle.

      Caldbeck’s claims to national fame lie in its graveyard. At the parish church is buried the body of John Peel, a local huntsman, commemorated in a song which is Cumbria’s national anthem and gets sung all round the English-speaking world. (Peel never heard it himself – the words were put to the present tune after his death.) Near him lies Mary Robinson, the Maid of Buttermere, a Lakeland beauty who was wronged by a rotter in 1802. He bigamously married her and was later hanged, a drama which thrilled the nation and became a London musical. More recently, it was turned into a successful novel by Melvyn Bragg. Lord Bragg, as he now is called, was brought up and educated at Wigton, a small town, about ten miles from Caldbeck. He is a great lover of the Caldbeck Fells and still has a country home locally at Ireby.

      Caldbeck’s church is named after St Kentigern, known as St Mungo in Scotland, who was a bishop of Glasgow. He visited the Caldbeck area in 553 and did a spot of converting after he heard that, ‘many amongst the mountains were given to idolatory’. Much later, the early СКАЧАТЬ