The Way Inn. Will Wiles

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СКАЧАТЬ smiles all round, with an ancient monument or expressive work of modern architecture as the backdrop. Business! Being Done! The transcendent, holy moment when The Deal is Struck. Everyone profits! And in unique, iconic, spectacular surroundings, heaving with antiquities and avant-garde structures, the people bland and attractive, their skin tones a tolerant variety but all much alike, looking as if they have just agreed the sale of the world’s funniest and most tasteful joke while standing in the lobby of a Zaha Hadid museum.

      If only they looked around. Business was done in places like the Way Inn, or in giant sheds like the MetaCentre. Properly homogenised environments, purged of real character like an operating theatre is rid of germs. Clean, uncorrupt. That’s where deals are struck – in the Grey Labyrinth. And that’s where I headed, because I had business to attend to.

      The Grey Labyrinth took up the rear third of the centre’s main hall. This space was set aside for meetings, negotiations and deal-making, subdivided into dozens of small rooms where people could talk in private. It was the opposite of the visual overload of the fair, a complex of grey fabric-covered partitions with no decoration and few signs. All sounds were muffled by the acoustic panels. The little numbered cubicles were the most basic space possible for business – a phone line, a conference table topped with a hard white composite material, some office chairs. Sometimes they included a potted plant, or adverts for the sponsor company that had supplied the furnishings. Mass-produced bubbles of space, available by the half-hour, where visitors video-conferenced with their home office or did handshake deals. They loved to talk about the handshake, about eye contact, about the chairman’s Mont Blanc on a paper contract – these anatomical cues you could only get from meeting face to face. They wanted primal authenticity, something that could be simulated but could never be equalled. But it all took place in a completely synthetic environment – four noise-deadening, view-screening modular panels, a table, some chairs, a phone line. Or, nowadays, a well-filled wifi bath in place of the latter.

      I had booked cubicle M-A2-54 for 10.30 a.m. It was empty when I arrived, four unoccupied office chairs around a small round table. A blank whiteboard on a grey board wall. No preparation was needed for the meeting and I sat quietly, drumming my fingers on the hard surface of the table, listening to the muted sounds that carried over the partitions.

      The prospect was seven minutes late, but I didn’t let my irritation show when he arrived, and greeted him with the warm smile and firm handshake I know his kind admire.

      ‘Neil Double. Pleasure to meet you.’ False – I am indifferent about the experience. Foolish to place so much faith in a currency that is so easily counterfeited.

      ‘Tom Graham. Likewise.’ Graham was an inch or two shorter than me but much more substantial – a man who had been built for rugby but, in his forties, was letting that muscle turn to butter in the rugby club bar. His thick neck was red under the collar of his Thomas Pink shirt. Curly black hair, sprinkled with grey, over the confident features of a moderately successful man. We sat opposite each other.

      ‘So, Tom, why are you here?’

      He jutted his bottom lip out and made a display of considering the question.

      ‘A friend told me about your service, and I wanted to find out more about it.’

      Word of mouth, of course – we don’t advertise.

      ‘I meant,’ I said, ‘why are you here at the conference? Aren’t there places you would rather be? Back at the office, getting things done? At home with your family?’

      ‘Aha,’ Tom said. ‘I see where you’re going.’

      ‘Conferences and trade fairs are hugely costly,’ I said. ‘Tickets can cost more than £200, and on top of that you’ve got travel and hotel expenses, and up to a week of your valuable time. And for what? When businesses have to watch every penny, is that really an appropriate use of your resources?’

      ‘They can be very useful.’

      ‘Absolutely. But can you honestly say you enjoy them? The flights, the buses, the queues, the crowds, the bad food, the dull hotels?’

      Tom didn’t answer. His expression was curious – not interested so much as appraising. I had an unsettling feeling that I had seen him before.

      I continued. ‘What if there was a way of getting the useful parts of a conference – the vitamins, the nutritious tidbits of information that justify the whole experience – and stripping out all the bloat and the boredom?’

      ‘Is there?’

      ‘Yes. That’s what my company does.’

      I am a conference surrogate. I go to these conferences and trade fairs so you don’t have to. You can stay snug at home or in the office and when the conference is over you’ll get a tailored report from me containing everything of value you might have derived from three days in a hinterland hotel. What these people crave is insight, the fresh or illuminating perspective. Adam’s research had shown that people only needed to gather one original insight per day to feel a conference had been worthwhile. These insights were small beer, such as ‘printer companies make their money selling ink, not printers’ or ‘praise in public, criticise in private’. But if Graham got back from a three-day conference with three or four of those ready to trot out in meetings, he’d feel the time had been well spent. That might sound like a very small return on investment, and it is, but these are the same people who will happily gnaw through cubic metres of airport-bookshop management tome in order to glean the three rules of this and seven secrets of that. Above those eye-catching brain sparkles, a handful of tips, trends and rumours is all that sticks in the memory from these events, and they can get that from my report, plus any specific information they request. Want to know what a particular company is launching this year? Easy. Want a couple of colourful anecdotes that will give others the impression you were at the event? Done. Just want to be reassured that you didn’t miss anything? My speciality.

      And if you want to meet people at the conference, be there in person, look people in the eye and press the flesh – well, we can provide that as well. I’ll go in your place. Companies use serviced office space on short lets, the exhibitors here have got models standing in for employees and they use stock photography to illustrate what they do. That pretty girl wearing the headset on the corporate website? Convex can provide the same professional service in personal-presence surrogacy. We can provide a physical, presentable avatar to represent you. Me. And I can represent dozens of clients at once for the price of one ticket and one hotel room, passing on the savings to the client.

      Of course I still have to deal with the rigmarole of actual attendance, but the difference is that I love it. Permanent migration from fair to fair, conference to conference: this is the life I sought, the job I realised I had been born to do as soon as Adam explained his idea to me, at a conference, three years ago. It is not that I like conferences and trade fairs in themselves – they can be diverting, but often they are dreary. In their specifics, I can take them or leave them – indeed, I have to, when I am with machine-tools manufacturers one day and grocers the next. But I revel in their generalities – the hotels, the flights, the pervasive anonymity and the licence that comes with that. I love to float in that world, unidentified, working to my own agenda. And out of all those generalities I love hotels the most: their discretion, their solicitude, their sense of insulation and isolation. The global hotel chains are the archipelago I call home. People say that they are lonely places, but for me that simply means that they are places where only my needs are important, and that my comfort is the highest achievement our technological civilisation can aspire to. When surrounded by yammering nonentities, solitude is far from undesirable. Around me, tens of thousands are trooping through the concourses of the MetaCentre, and my cube of private space on the СКАЧАТЬ