The Rest Is Noise Series: Invisible Men: American Composers from Ives to Ellington. Alex Ross

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СКАЧАТЬ and played the organ and directed music at the Central Presbyterian Church. (He had been an expert organist since his teens, using the instrument to experiment with spatial effects and multiple layers of activity.) In 1902 Ives attracted positive attention with a cantata titled The Celestial Country. The Musical Courier detected “undoubted earnestness in study and talent for composition”; the Times called the new work “scholarly and well made,” “spirited and melodious.” Ives seemed poised for a distinguished career. First he would study with an important name in Europe, then he would find a position on an Ivy League faculty.

      Just one week after the successful premiere, however, Ives suddenly resigned his church position, and subsequently vanished from the musical scene. Why he did so remains a mystery. Perhaps he had been expecting a more ecstatic reception to his debut; tellingly, he later scrawled the words “Damn rot and worse” over one of the reviews of The Celestial Country. Biographers have added speculation that this athletic young male, Yale’s “Dasher” Ives, had a sort of macho hang-up with respect to American classical-music culture, which, to his eyes, appeared to be an “emasculated art,” controlled by women patrons, effeminate men, and fashionable foreigners (“pussies,” “sissies,” “pansies,” and so on). More prosaically, Ives may have lost faith when an acquaintance was picked to teach at Yale as Parker’s heir apparent.

      Instead, Ives chose to make his living in life insurance, at which he proved remarkably adept. He was a proponent of the hard sell, skilled at getting people to buy policies that they didn’t know they wanted. He didn’t go door-to-door himself; his job was to think up sales techniques that could be passed along to a network of freelance brokers. Ives codified his innovations in the pamphlet The Amount to Carry, which laid out a sales pitch “simple enough to be understood by the many, and complex enough to be of some value to all!” Ives told each salesman to plant himself firmly in front of a potential customer’s door and “knock some BIG ideas into his mind.”

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