The Power of Creative Intelligence: 10 ways to tap into your creative genius. Tony Buzan

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      As with Einstein, Beethoven was neither right-brained or left-brained. He was completely and creatively whole-brained.

      My research into the great creative geniuses confirmed that they all used the ‘whole brain’ – the full range of their cortical skills, where each skill supplemented and supported the others.

      These findings shed light on the second big problem with the research and its assumptions.

      problem number 2

      The second problem was a major one. The left brain ‘intellectual’ activities tended to be labelled ‘male’ activities, and right brain ‘creative’, and ‘emotional’ activities came to be seen as ‘female’ activities. This was comprehensively and dangerously wrong!

      These labels simply extended and ‘confirmed’ the centuries-old beliefs that:

       academics, education and intellectuality involved only words, number and logic and not imagination, colour and rhythm

       business was a place for strict order only

       men were logical, rational individuals with no emotion, imagination or ‘colour’

       women were irrational daydreamers

       emotion was not based on associative logic

       creativity and art were not ‘proper’ pursuits, and had no rationality or science behind them.

      The tragedy of these misconceptions, which sadly are still common today and which The Power of Creative Intelligence will help to dispel, is that they blind the mind to the truth, and therefore diminish pleasure, experience and existence.

      Unfortunately these misconceptions are especially prevalent in the arena of education. Because we assume that education has to be ‘left-brained’, we label those children who are energetic, imaginative, colourful, curious or given to excessive bouts of daydreaming as naughty, disruptive, hyperactive, slow or backward. We should instead be labelling them as potential creative geniuses just beginning to explore the range of their abilities!

      Similarly many businesses have become stuck in the ‘left-brained’ rut, and as a result are destroying not only the synergy that comes from combining left-brain business practices with imagination and flair, but also their reputations and their bottom lines.

      Consider also, in the context of this book, the global image of the artist. Surveys have shown that most people consider artists to be messy, untidy, dishevelled, weak in logic and memory, and lacking in structural and organizational skills.

      Sadly millions of art students around the world try to live ‘up’ (it’s actually down!) to this ‘ideal’ vision of the artist. As a result they reject words, number, logic, order and structure, and create only passing images in their minds.

      left/right brain thinking in the 21^st century

      As the Century of the Brain begins, we now realize that the creative brain is the whole brain. Furthermore, we realize that our earlier acknowledgement of our labelling mistakes has led us to an awareness that our creative potential is even greater than we had thought.

      A simple question and comparison will make this clear.

      If we have been using only half of the skills of the brain, at what percentage efficiency have we been operating?

      The immediate answer would appear to be 50 per cent. This indicates that we have been making ourselves into half-wits! However, even this is an overestimation, as a simple example makes clear.

      If I said to you that I wanted to measure your efficiency at running, and in Trial 1 I allowed you to use 100 per cent of your body, including arms and legs. Imagine how you would do if I videoed your running style and then examined it for mechanical efficiency. Most of us would score pretty highly.

      Imagine now that in Trial 2 I allowed you only 50 per cent of your operating potential, and tied your right hand and foot together, behind your back. How would you do? You’d be flat on your face within a couple of seconds! Efficiency? Less than zero.

      Why? Because the parts of your body are made to work together, and in so doing each part multiplies a thousand-fold the efficiency of the other.

      It is the same with your brain. When you use only one side of your cortical skills, your creativity is nothing in comparison to what it can be. When you use both sides, your creative potential becomes infinite.

      In the Creativity Workout that follows, and in the remaining chapters, I will explore methods of unleashing that infinite creative potential.

      creativity workout

       1. Use the Whole-brain Skills Set to Examine your Life

      Check how many of your left-brain skills you normally use and nurture. Next do the same with your right-brain skills. Pay attention to any of those right or left-brain areas that you are neglecting and begin to exercise and strengthen them right away.

       2. Education

      If you have children, apply whole-brain thinking to their entire education, including school, social and home-life education. Try to help your children achieve a balanced education, in order that they may lead far more creative and fulfilled lives.

      Not only that – apply the same principles to your own ongoing, life-long learning, so that you may lead a more creative and fulfilled life too.

       3. Take Breaks

      Surprisingly, whole-brain thinking demands that if you are going to be fully and truly creative, you must take regular breaks.

      Think about it: where are you when you come up with those bursts of imagination, those solutions to problems, those great fantasies and daydreams? Most people’s answers include some or all of the following:

       in the bath

       in the shower

       walking in the country

       before going to sleep

       while asleep

       upon waking up

       while listening to music

       on a long-distance drive

       while out running

       while swimming

       lying on the beach

       when ‘idly’ doodling

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