The Emperor of All Maladies. Siddhartha Mukherjee

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СКАЧАТЬ and $300,000 in donations, exceeding the ASCC’s entire annual budget.

      Energized by the response, Lasker now set about thoroughly overhauling the flailing ASCC in the larger hopes of reviving the flailing effort against cancer. In 1949, a friend wrote to her, “A two-pronged attack²⁷⁵ on the nation’s ignorance of the facts of its health could well be undertaken: a long-range program of joint professional-lay cooperation . . . and a shorter-range pressure group.” The ASCC, then, had to be refashioned into this “shorter-range pressure group.” Albert Lasker, who joined the ASCC board, recruited Emerson Foote,²⁷⁶ an advertising executive, to join the society to streamline its organization. Foote, just as horrified by the mildewy workings of the agency as the Laskers, drafted an immediate action plan: he would transform the moribund social club into a highly organized lobbying group. The mandate demanded men of action: businessmen, movie producers, admen, pharmaceutical executives, lawyers—friends and contacts culled from the Laskers’ extensive network—rather than biologists, epidemiologists, medical researchers, and doctors. By 1945, the nonmedical representation in the ASCC governing board had vastly increased, edging out its former members. The “Lay Group,”²⁷⁷ as it was called, rechristened the organization the American Cancer Society, or the ACS.

      Subtly, although discernibly, the tone of the society changed as well. Under Little, the ASCC had spent its energies drafting insufferably detailed memorandums on standards of cancer care for medical practitioners. (Since there was little treatment to offer, these memoranda were not particularly useful.) Under the Laskers, predictably, advertising and fund-raising efforts began to dominate its agenda. In a single year, it printed 9 million²⁷⁸ “educational” pieces, 50,000 posters, 1.5 million window stickers, 165,000 coin boxes, 12,000 car cards, and 3,000 window exhibits. The Women’s Field Army—the “Ladies’ Garden Club,”²⁷⁹ as one Lasker associate scathingly described it—was slowly edged out and replaced by an intense, well-oiled fund-raising machine. Donations shot through the roof: $832,000 in 1944, $4,292,000 in 1945, $12,045,000 in 1947.

      Money, and the shift in public visibility, brought inevitable conflicts between the former members and the new ones. Clarence Little, the ASCC president who had once welcomed Lasker into the group, found himself increasingly marginalized by the Lay Group. He complained that the lobbyists and fund-raisers were “unjustified, troublesome and aggressive”²⁸⁰—but it was too late. At the society’s annual meeting in 1945, after a bitter showdown with the “laymen,” he was forced to resign.

      With Little deposed and the board replaced, Foote and Lasker were unstoppable. The society’s bylaws and constitution were rewritten²⁸¹ with nearly vengeful swiftness to accommodate the takeover, once again emphasizing its lobbying and fund-raising activities. In a telegram to Mary Lasker, Jim Adams, the president of the Standard Corporation (and one of the chief instigators of the Lay Group), laid out the new rules, arguably among the more unusual set of stipulations to be adopted by a scientific organization: “The Committee should not include²⁸² more than four professional and scientific members. The Chief Executive should be a layman.”

      In those two sentences, Adams epitomized the extraordinary change that had swept through the ACS. The society was now a high-stakes juggernaut spearheaded by a band of fiery “laymen” activists to raise money and publicity for a medical campaign. Lasker was the center of this collective, its nucleating force, its queen bee. Collectively, the activists began to be known as the “Laskerites” in the media. It was a name that they embraced with pride.

      In five years, Mary Lasker had raised the cancer society from the dead. Her “shorter-range pressure group” was working in full force. The Laskerites now had their long-range target: Congress. If they could obtain federal backing for a War on Cancer, then the scale and scope of their campaign would be astronomically multiplied.

      “You were probably the first person²⁸³ to realize that the War against Cancer has to be fought first on the floor of Congress—in order to continue the fight in laboratories and hospitals,” the breast cancer patient and activist Rose Kushner once wrote admiringly to Mary Lasker. But cannily, Lasker grasped an even more essential truth: that the fight had to begin in the lab before being brought to Congress. She needed yet another ally—someone from the world of science to initiate a fight for science funding. The War on Cancer needed a bona fide scientific sponsor among all the advertisers and lobbyists—a real doctor to legitimize the spin doctors. The person in question would need to understand the Laskerites’ political priorities almost instinctually, then back them up with unquestionable and unimpeachable scientific authority. Ideally, he or she would be immersed in cancer research, yet willing to emerge out of that immersion to occupy a much larger national arena. The one man—and perhaps the only man—who could possibly fit the role was Sidney Farber.

      In fact, their needs were perfectly congruent: Farber needed a political lobbyist as urgently as the Laskerites needed a scientific strategist. It was like the meeting of two stranded travelers, each carrying one-half of a map.

      Farber and Mary Lasker met in Washington in late 1940s, not long after Farber had shot to national fame with his antifolates. In the winter of 1948, barely a few months after Farber’s paper on antifolates had been published, John Heller, the director of the NCI, wrote to Lasker introducing her to the idea of chemotherapy and to the doctor who had dreamed up the notion in Boston. The idea of chemotherapy—a chemical that could cure cancer outright (“a penicillin for cancer,”²⁸⁴ as the oncologist Dusty Rhoads at Memorial Hospital liked to describe it)—fascinated Lasker. By the early 1950s, she was regularly²⁸⁵ corresponding with Farber about such drugs. Farber wrote back long, detailed, meandering letters—“scientific treatises,”²⁸⁶ he called them—educating her on his progress in Boston.

      For Farber, the burgeoning relationship with Lasker had a cleansing, clarifying quality—“a catharsis,” as he called it. He unloaded his scientific knowledge on her, but more important, he also unloaded his scientific and political ambition, an ambition he found easily reflected, even magnified, in her eyes. By the mid-1950s, the scope of their letters had considerably broadened: Farber and Lasker openly broached the possibility of launching an all-out, coordinated attack on cancer. “An organizational pattern is developing²⁸⁷ at a much more rapid rate than I could have hoped,” Farber wrote. He spoke about his visits to Washington to try to reorganize the National Cancer Institute into a more potent and directed force against cancer.

      Lasker was already a “regular on the Hill,”²⁸⁸ as one doctor described her—her face, with its shellacked frieze of hair, and her hallmark gray suit and pearls omnipresent on every committee and focus group related to health care. Farber, too, was now becoming a “regular.” Dressed perfectly for his part in a crisp, dark suit, his egghead reading-glasses often perched at the edge of his nose, he was a congressman’s spitting image of a physician-scientist. He possessed an “evangelistic pizzazz” for medical science, an observer recalled. “Put a tambourine in [his] hands”²⁸⁹ СКАЧАТЬ