What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live. Rachel Botsman

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СКАЧАТЬ participated and voted in an election than ever before. Hughes’s role was so critical that Fast Company dubbed him ‘The Kid Who Made Obama President’²⁹ – a designation he achieved before he even celebrated his twenty-fifth birthday.

      In the same year that Hughes was driving My.BarackObama, Rainer Nõlvak, an Internet entrepreneur; twenty-six-year-old Tiina Urm; and Ahti Heinla, one of the founders of Skype, masterminded a national grassroots cleanup day in Estonia called Let’s Do It. Ahead of the day, they got 720 volunteers to scour the country and photograph sites using mobile phones to pinpoint more than 10,500 locations where rubbish had been illegally dumped. These sites were plotted using custom-made rubbish-mapping software to create what they called the ‘the ugliest map ever’. Then, on 3 May 2008, they rallied 50,000 Estonians (many of them Millennials) – 4 percent of the population – to arrive at the sites with spades and bags to clean up the mess. An operation that otherwise would have taken the Estonian government three years and cost an estimated 22.5 million euros took just five hours (give or take a few months of planning) and cost only half a million euros.³⁰

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