Product Management For Dummies. Brian Lawley

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       Industry knowledge and expertise

      Many product managers come from the industry that they serve. They’re industry specialists first and product managers second. In general, this attribute is great because you’re already familiar with your industry and the key business drivers.

      What happens when an industry is in transition? As you use your industry knowledge and expertise in a product management role, keep an eye over your shoulder for industry disruptors. Imagine you were a product manager for the taxicab industry. Would you predict that a service like Uber would transform the taxi industry? You then need to shift your energy to convincing your company that it’s time to move – or possibly watch your company die.

       Technical knowledge

      One of the fun parts of the product manager role is having a technical conversation with someone even more technical than you are. Yes, you need to know the core technology that supports your product. So ask a technical person to give you an in-depth briefing on all the ins and outs of your product. As the briefing continues, add your own notes as to the difference this information makes to the customer. Your goal is to know the technical terms and translate that into the value that the technology delivers to your customer.

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