Digital Sense. Snook Chris

Чтение книги онлайн.

      Cover image: © Andy Roberts/Getty Images, Inc.

      Cover design: Paul McCarthy

      Copyright © 2017 by John Wiley and Sons, Inc. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

      No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.

      Limit of Liability/Disclaimer of Warranty: While the publisher and authors have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.

      For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

      Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

       Library of Congress Cataloging-in-Publication Data:

      Names: Wright, Travis, author. | Snook, Chris J., author.

      Title: Digital sense: the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook.

      Description: Hoboken, New Jersey: John Wiley & Sons, Inc., [2017] | Includes bibliographical references and index.

      Identifiers: LCCN 2016044307 (print) | LCCN 2016057120 (ebook) | ISBN 9781119291701 (cloth) | ISBN 9781119291749 (pdf) | ISBN 9781119291718 (epub)

      Subjects: LCSH: Internet marketing. | Internet advertising. | Digital media.

      Classification: LCC HF5415.1265 .W75 2017 (print) | LCC HF5415.1265 (ebook) | DDC 658.8/72 – dc23

      LC record available at https://lccn.loc.gov/2016044307

      “To both of my true loves, Brianne and Beckett. You ground me and inspire me daily to be more than I was yesterday, and you patiently share me with the business world, which is my other true love. I dedicate this book, and all the blood and sweat that I put into it, to you.”

      “To my two not-so-little ones, Jharek and Liliana. All that I do is because of both of you. Much love to you and your mom, Mari. Thanks for allowing me to be a business dude who travels around and works on all of these crazy projects. Hopefully I've taught you a strong work ethic, a true curious love of learning, and a kind, helpful approach to human interaction; and hopefully you always keep your playful nature. Keep smiling, laughing, and loving. I'll love you forever, throughout all space and time. May God and the Universe bless you, always.”