Lead the Work. Creelman David

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СКАЧАТЬ are a great many talent platforms. In the video business alone, there are numerous sites competing with Tongal, including MOFILM, UserFarm, Genero, Wooshi, and Vizy. Talent platforms extend to the world of on-premise work with the likes of Wonolo, TaskRabbit, and Gigwalk. These platforms connect managers to local free agents who can do everything from filling in for a cashier, to working on a construction site for the day, to helping your grandmother carry boxes upstairs.

      Going down this line of inquiry leads us to ask whether the taxi-like service Uber should count as a talent platform. And if so, how do we classify Uber competitor Car2Go, which doesn't provide any talent at all, but is just a platform for finding the nearest “drive-it-yourself” car? And what about Wikipedia? It isn't really a talent platform, but it does source a vast array of talent on the web and is clever enough to enlist them as volunteers instead of paid free agents. Is Wikipedia part of this story, or something quite different? As is so often the case when the old ways are dissolving and the familiar boxes breaking down, there are more questions than answers.

Seeing a Pattern in the Pieces

      If your employees are working for other firms as part of their development, if your programming is done by free agents, if your research is done by volunteers, or if a strategic part of your product line is being handled by an alliance, what does that mean to you as a leader?

      You can act as if it is business as usual, and focus on leading your regular full-time employees. What's happening on the outside may not need to be a primary focus…not yet.

      This “business as usual” approach, grounded in regular full-time employment, has lasted a long time even in the face of massive social and technological changes. The stresses on traditional employment structures were described in 1999 by Peter Cappelli in his book The New Deal at Work: Managing the Market-Driven Workforce.8 The rise of free agents was celebrated in 2001 by Dan Pink in his book Free Agent Nation: The Future of Working for Yourself.9 A few years later, Ellen Ernst Kossek and Brenda Lautsch coined the term CEO of Me to capture the notion that everyone needed to be the CEO of his/her own life and career.10

      We believe it is time to change your leadership paradigm, from managing your employees to leading through the work. Even if this paradigm shift suggests you will still get work done mostly with regular full-time employees, the very definition of employment has become so seriously eroded that even your regular employees really work for CEO of Me. They are speaking at conferences, maintaining their own side businesses, and leaping for development opportunities outside the firm. A shift toward leading the work is consistent with the evidence that organizations increasingly depend on a web of outsourcers, allies, and free agents. The shift toward leading the work is a way to understand a generation of younger workers that has grown up with no memory of the traditional world of secure regular full-time employment, and no expectation that it will ever return, and the generation of older workers that are working longer, but through arrangements that are different from regular full-time employment.

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      1

      Reed Hastings, Slideshare, posted August 1, 2009, www.slideshare.net/reed2001/culture-1798664 (accessed February 10, 2015).

      2

      Peter H. Diamondis, XPrize.org, posted March 4, 2013, www.xprize.org/news/ceo-corner/tongal-produced-ad-scores-super-bowl-touchdown (accessed March 12, 2015).

      3

      I

1

Reed Hastings, Slideshare, posted August 1, 2009, www.slideshare.net/reed2001/culture-1798664 (accessed February 10, 2015).

2

Peter H. Diamondis, XPrize.org, posted March 4, 2013, www.xprize.org/news/ceo-corner/tongal-produced-ad-scores-super-bowl-touchdown (accessed March 12, 2015).

3

Ion Torrent website, Life Technologies, created 2014, www.Topcoder.com/case-studies/ion-torrent (accessed March 17, 2015).

4

Ibid.

5

Ard-Pieter de Man, Alliances: An Executive Guide to Designing Successful Strategic Partnerships (Hoboken, NJ: John Wiley & Sons, 2013).

6

Jeanne Whelan, Jessica Hodgson, “AstraZeneca, Bristol-Myers Deepen Diabetes Alliance,” Wall Street Journal, published January 31, 2013, www.wsj.com/articles/SB10001424127887323701904578275290772944154 (accessed April 6, 2015).

“AstraZeneca and Bristol-Myers Squibb Diabetes Alliance Provides $5 Million Grant for American Diabetes Association's Pathway to Stop Diabetes Research Initiative,” Bristol-Myers Squibb, published January 16, 2014, http://news.bms.com/press-release/astrazeneca-and-bristol-myers-squibb-diabetes-alliance-provides-5-million-grant-americ (accessed April 7, 2015).

Jennifer Fron Mauer, Laura Hortas, Timothy Power, Sarah Lindgreen, James Ward-Lilley, and Karl Hård, FierceBiotech blog, posted January 16, 2014, http://www.fiercebiotech.com/press-releases/bristol-myers-squibb-and-astrazeneca-complete-expansion-diabetes-alliance-t (accessed April 7, 2015).

AstraZeneca press release, posted February 3, 2014, www.astrazeneca.com/Media/Press-releases/Article/20140203-astrazeneca-acquires-bms-share-of-diabetes-alliance (accessed April 9, 2015).

7

Laurence Capron and Will Mitchell, Build, Borrow, or Buy: Solving the Growth Dilemma (Harvard Business Review Press, 2012).

8

Peter Cappelli, The New Deal at Work: Managing the Market-Driven Workforce (Boston, MA: Harvard Business School Press, 1999).

9

Daniel H. Pink, Free Agent Nation: The Future of Working for Yourself (New York: Warner Books, 2001).

10

Brenda СКАЧАТЬ