The Nordstrom Way to Customer Experience Excellence. Reeves breAnne O.

Чтение книги онлайн.

СКАЧАТЬ does it mean to be the Nordstrom of your industry? It's not just a smiling face that greets you when you enter the department. It's covering every aspect of the business – the things the customers see and the things that they don't see.

      How can an organization create a culture and atmosphere to provide Nordstrom‐like service? This book answers those questions and shows you how to do it.

      A Family Business, a Public Company

      The old saying about a family business goes like this: The first generation builds it, the second generation enjoys it, and the third generation destroys it. We don't bother to mention the fourth generation because few businesses last that long.

      If there was ever a family business that defies that stereotype, it is Nordstrom. Technically, Nordstrom, which was founded in 1901, is not a family business. Although Nordstrom has it's been a publicly traded company since 1971. The chairman of its board of directors is not a family member and has never worked for the company.

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