Success as a Real Estate Agent For Dummies. Zeller Dirk

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      If you see marketing strategies featuring the listings of a number of agents from your selected company, you know that agents who don’t have enough listings to fill a whole page (like you in the early days) can achieve advertising visibility by buying into a company ad on a per-slot basis.

      8. Visit the company’s website. More than 90 percent of all consumers now search the web for properties. Is the company’s website easy to use? Are the listings easy to find and navigate? Are agents featured on individual pages within the company site?

      Does the site have a forced registration? Forced registration is when someone comes to the site to look at properties but they are forced to register their information to continue. These are effective lead-creation strategies that will help you generate leads.

      Before selecting a real estate company, find out how well it competes in its market area by determining the share of the market it commands. (If the company you’re considering has more than one office, work out the numbers for the office you’re likely to join.)

      To assess market share, first get answers to the following questions:

      Then obtain similar statistics for the entire market area. By dividing the firm’s performance by the total market area performance, you discover the firm’s market share. For instance, if the market area produced 1,000 listings and 400 came from a single company, that company has a 40 percent market share (400 / 1,000 = .40).

      To obtain information, begin by asking each company to provide you with its statistics. Any company with a competitive advantage knows and wants to share its statistics, and many are also willing to provide comparisons between themselves and their competition.

      Also check with your local board of real estate agents, where you can access several varieties of information, including the total number of agents in the marketplace and the number of agents per company.

      The multiple listing service, or MLS, which compiles information on all homes for sale, shares information on sales, listings, pending transactions, and homes that failed to sell – on a market, company, and individual office basis.

      For another good resource, consult your local business journal. Most produce annual lists ranking companies by industry, and nearly all have special sections devoted to the real estate business.

      Follow this question with: What did you change about the program? Growing companies regularly update training and techniques. If a company is still teaching the philosophies and techniques of the 1970s in today’s dramatically changed environment, that’s about all you need to know.

      Find out the success rate of the agents who complete the program. Ask what percentage of trained agents continues with the company for at least one year. What percentage lasts two years?