The New Rules of Marketing and PR. Scott David Meerman

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      The new Rules of Marketing & PR

      PRAISE FOR THE NEW RULES OF MARKETING & PR

      “The silos that marketing and PR have been operating in are crumbling. This monumental shift has redefined the ways that brands target, engage, and build relationships with their audiences. David Meerman Scott's visionary approach started a chain reaction whose effects can still be felt today. The legend that is The New Rules of Marketing & PR continues to be one of the most influential books in the hybrid marketer's library.”

      “This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”

      “This is absolutely the best book on the new world of marketing and PR. David Meerman Scott is ‘the teacher's teacher in the world of social media.’ I get all my best stuff from him. In fact, I buy each new edition because, in the ever-changing world of online marketing, if you don't stay current, you die a fast death. This edition is so new that it includes tools I hadn't even heard of yet. You'll love it.”

      “Most professional marketers – and the groups in which they work – are on the edge of becoming obsolete, so they'd better learn how marketing is really going to work in the future.”

      “The New Rules of Marketing & PR has inspired me to do what I have coached so many young artists to do, ‘Find your authentic voice, become vulnerable, and then put yourself out there.’ David Meerman Scott expertly and clearly lays out how to use many great new tools to help accomplish this. Since reading this book, I have been excited about truly connecting with people without the filter of all the ‘old PR’ hype. It has been really energizing for me to speak about things that I really care about, using my real voice.”

      “I've relied on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past eight years. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession.”

      “What a wake-up call! By embracing the strategies in this book, you will totally transform your business. David Meerman Scott shows you a multitude of ways to propel your company to a thought leadership position in your market and drive sales – all without a huge budget. I am a huge fan and practitioner of his advice.”

      “David is a leading expert on how the digital age has dramatically changed marketing and PR. A great guide for large and small companies alike to navigate the ‘new rules.’”

      “When I read the New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them.”

      “The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing & PR, goes far beyond technology and explores the ramifications of the web as it pertains to people. He sets down a body of rules that show you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life case histories and an engaging style.”

      “The New Rules of Marketing & PR teaches readers how to launch a thought leadership campaign by using the far-reaching, long-lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization.”

      “Revolution may be an overused word in describing what the Internet has wrought, but revolution is exactly what David Meerman Scott embraces and propels forward in this book. He exposes the futility of the old media rules and opens to all of us an insiders' game, previously played by a few well-connected specialists. With this rule book to the online revolution, you can learn how to win minds and markets, playing by the new rules of new media.”

      “The history of marketing communications – about 60 years or so – has been about pushing messages to convince prospects to take some action we need. Now marketing communications, largely because of the overwhelming power and influence of the web and other electronic communications, is about engaging in conversation with prospects and leading/persuading them to take action. David Meerman Scott shows how marketing is now about participation and connection, and no longer about strong-arm force.”

      “David Meerman Scott not only offers good descriptions of digital tools available for public relations professionals, but also explains strategy, especially the importance of thinking about PR from the public's perspectives, and provides lots of helpful examples. My students loved this book.”

      “This is a must-read book if you don't want to waste time and resources on the old methods of Internet marketing and PR. David Meerman Scott reviews the old rules for old times' sake while bridging into the new rules for Internet marketing and PR for your cause. He doesn't leave us with only theories, but offers practical and results-oriented how-tos.”

      “The New Rules of Marketing & PR is all about breaking the rules and creating new roles in traditional functional areas. Using maverick, nontraditional approaches to access and engaging a multiplicity of audiences, communities, and thought leaders online, PR people are realizing new value, influence, and outcomes. We're now in a content-rich, Internet-driven world, and David Meerman Scott has written a valuable treatise on how marketing-minded PR professionals can leverage new media channels and forums to take their stories to market. No longer are PR practitioners limited in where and how they direct their knowledge, penmanship, and perception management skills. The Internet has multiplied and segmented a wealth of new avenues for directly reaching and activating key constituencies and stakeholders. A good book well worth the read by all marketing mavens and aging PR flacks.”

      “The New Rules of Marketing & PR provides a concise action plan СКАЧАТЬ